PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE CONTENTS EXECUTIVE SUMMARY
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Marketing Management Analysis of The Coca Cola Company® Team L4 [pic] [pic] [pic] [pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin
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Coca Cola ( how coca cola get its row meterial what method use by its suppliers ,what is manufacturing process , how coca cola send its product to consumer or what method used by coca cola to complite its ordes od prodect , how coca cola manage its inbound logistic , how coca cola manag its outbond logistic , how coca cola mentain its quality of the prodect , how coca cola manage its inventry , what is the supply chain of the coca cola in india , how many supply chain used by coca cola in difrent
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Marketing Plan - Coca Cola Executive Summary [pic][pic][pic][pic][pic]The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton. Today, the company is the world's leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. Mission Statement The Coca-Cola Company's mission
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Enter your Student Registration No: 1528707 Name of the Company COKE |Particulars |2014 |2013 |2012 | |Share Capital |30,320,000 |33,173,000 | 32,790,000 | |Reserves and Surplus |1,760,000 |1,760,000
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113593 Salma Rakha 112877 Yasmine Mokhtar Yehya Tarek Salem Mady Outline: 1. Coca Cola Background 2. 7 P's 3. Market PESTEL analysis (Egypt) 4. SWOT analysis (Egypt) 5. Competition Analysis 6. Consumer Targeting, Segmentation, Positioning & Differentiation 7. Brief Marketing Plan 8. Creating value for customers and building customer relationships The Coca-Cola Company It is an American multinational beverage corporation and manufacturer, retailer
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4) 3. Do a SWOT analysis. Include 2 Strengths, Weaknesses, Opportunities, and Threats. ____/4 Start with a fact. Justify the fact (why is it a strength, weakness, opportunity, or threat). Example: Fact: Coca Cola owns 40% of Honest Tea. Justification: This is a strength because Honest Tea has used Coca Cola’s distribution system to grow by 500%. This is a weakness because Coca Cola has different values. This is an opportunity because Honest Tea can use Coca Cola’s system to
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summary The principal activities of the Coca-Cola Company are the manufacture, distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages. Coca-cola also distributes a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola manufactures, or authorizes bottling partners
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CURRENT MARKETING SITUATION (GENERAL) Coca Cola is known as a worldwide brand and you can almost find in every country a bottle or a can of Coca Cola. It is the top most popular soda drink in the world, with Pepsi Co. as its main rival. In fact, it is not only the most popular carbonated drink, but also the most sought-after beverage. With so many different types of drinks under the Coca Cola brand, for example, Fanta, Sprite, and Glaceau Vitaminwater, it naturally targets the mass market and
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Coca-Cola Japan: Should tea be introduced? Outline of Report Coca-Cola Background Japan and its culture Japan’s Beverage and Tea Market Coca-Cola Japan and its success Coca-Cola Product Line Competition SWOT Analysis Research and Development Marketing Plan and Recommendations Coca-Cola Company Background Founded in 1886 by John C. Pemberton World’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups More than 300 brands Corporate Headquarters
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