Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future
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PART I INTRODUCTION History In 1886 in Atlanta, Georgia, John Pemberton developed Coca-Cola, a non-alcoholic version of French Wine Coca. The first sales were at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886. It was first sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for your health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction
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INVESTMENT ANALYSIS OF PEPSI COLA AND COCA COLA PREPARED BY KHALID HAKEEM PRESENTED TO PROFESSOR PETER DATED DECEMBER 10 2012 PEPSI COLA COMPANY A BRIEF HISTORY Pepsi cola has a long and
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Subject: Economics The competition between “Coca-Cola”and “Pepsi” in the market for soft drinks Abstract There are two types of people – the ones who like “Coca-Cola”, and the ones who prefer “Pepsi”. Or at least that is the fact that trying to convince us the marketing experts from both companies. The two famous brands compete with any means to persuade whose drink is better. The solution to this problem relies on both of the companies’ abilities to boost the domestic sales, to prove to
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- PAGE 19-22 * POTER’S FIVE FORCES - PAGE 22-29 * PESTLE ANALYSIS - PAGE 29-33 * SWOT ANALYSIS - PAGE 33-40 * COCA-COLA INDIA - PAGE 41-42
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Running Head: COMPANY OVERVIEW ANALYSIS 1 Week 2 Project - Company Overview Analysis Sejal Chaturvedi Benedictine University MBA651: Financial Management January 24, 2016 Company Overview The Coca-Cola Company, incorporated on September 5, 1919, is the world’s largest beverage company (Reuters, n.d.). They own or license and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a range of still beverages, such
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External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page
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Competition in the Soft Drink Industry: Case Study of Coca-Cola, Pepsi, and Dr. Pepper Krisadee Rungsatcha MBA 500: Essentials of Business Management June 23, 2013 Larry Frazier Abstract The beverage industry nowadays is very competitive. Each brand pushes all strategies to be the number one in the market and try to win more consumers and achieve their goals. The main competitors in these industries are Coca-Cola Company, PepsiCo, Inc., and Dr. Pepper Snapple Group. Coca-Cola
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Running Head: CURRENT MARKET CONDITIONS COMPETITIVE ANALYSIS Current Market Conditions Competitive Analysis ECO/365 May 11, 2015 Competitive Analysis History Stevia is a plant that grows in South America. The Stevia plant has been cultivated for medicinal purposes, and because of its intense sweet flavor, it is often used as a sweetener. The components that comprise to make the Stevia plant sweet are Stevioside and Rebaudioside. The sweetener compound in Stevia is up to 150 times greater
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www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree
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