Index 1. A brief Walkthrough 2. Introduction 3. Coke strategic Intent 4. External analysis 5. Internal analysis 6. resource based view 7. Value Chain Analysis 8. SWOT 9. Six Strategic Objectives 10. Financial analysis 11. Recommendations 12. Conclusions 13. Bibliography A brief Walkthrough Coca Cola is a well-known brand and the world’s leading beverage producer. The company is over 100 years old and enjoys patrons in over 200 countries
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bottling franchise was accorded in 1899 for a sum of one dollar. Pepsi-Cola was invented in 1893 by Caleb Bradham a pharmacist from North Carolina. Pepsi also franchised its bottling operations. Pepsi struggled over the years going bankrupt twice within a decade, first in 1923 and again in 1931. Pepsi competed aggressively against coke offering almost twice the amount of Pepsi for the same price in the 1930s. Coca –Cola or Coke on the other hand was the market leader through the early 20th century
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questions; Coke or Pepsi? My goal is to tell you why Coca-Cola is the worldwide leader in producing and distributing non-alcoholic beverages. Coca-Cola was founded in 1886, by Pharmacist, John Stith Pemberton. Initially Coca-Cola was used as a remedy for illness, selling for five cents. Things have changed quite a bit since the introduction of Coke, for instance, Coca-Cola now produces over 3,500 products in 200 countries. This fact alone shows the global grasp of Coca-Cola. Coke produces soda
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a variety pack to their existing products it would offer more choices for the consumer and we feel this would increase sales by meeting the needs of those consumers with different taste. We would like for the variety pack to consist of Coke, Diet Coke, and Coke Zero. Not only would this benefit different age groups it would increase sales for Coca-Cola. Because it allows convenience to the consumers who have church events, work parties, or school events. 1. Executive Summary Since Coca Cola
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There are two major companies in the world that sell and manufacture soda or pop however you might say it and that is Pepsi and Coca-Cola. We all know that these two companies are constantly in competition to be the number one manufacturer and distributor of beverages in the world. Pepsi and Coca-Cola are very well known in the beverage community around the world. When a company like either of these two has dominated the markets worldwide then they will receive universal recognition for their very
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Shane Reigert Zihao He Dr. Robert D. Russell BA. 462 10 December 2014 Learning organization project: PepsiCo Industry analysis Market Overview PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance to Kpmg LLP, PepsiCo's operations are
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On Pepsi Cola International Nau-Bahar Bottling Company, Gujranwala Submitted To: HR Executive Mr. Basharat Zia Submitted By: Afnan Umar Khan Kashif Mahmood Salman Dar Syed Sajjad Haider Date of Submission: University of the Punjab, Gujranwala Campus University of the Punjab, Gujranwala Campus Lahore School of Economics, Lahore Baha-ud-Din Zikriya University, Multan 28.08.2010 NBC, 38 S.I Gujranwala, Pakistan. University Of the Punjab, Gujranwala Campus Page 1 Internship Report
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complete the project work. TABLE OF CONTENT 1. TITLE PAGE 2. ACKNOWLEDGEMENT 3. INTRODUCTION 4. INDUSTRY PROFILE 5. COMPANY PROFILE 6. PORTER'S FIVE FORCES 7. PEST ANALYSIS 8. RESEARCH OBJECTIVES & METHODOLOGY 9. REVIEW OF LITERATURE 10. PRIMARY FINDINGS & ANALYSIS 11. CONCLUSION & RECOMMENDATION 12. BIBLIOGRAPHY 13. ANNEXURE INTRODUCTION This project is focused on studying the various marketing strategies of Coca-Cola and the scenario
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Financial Analysis Financial Analysis of PepsiCo and Coca Cola September 19, 2010 Tammy Johnson Axia College of University of Phoenix PepsiCo and Coca Cola are two major companies that manufacture beverages. They compete to be the number on manufacturer and distributor of beverages in the world. These two companies are very identifiable in this market and you know them as PepsiCo and Coca Cola. These two companies have undoubtedly dominated the markets worldwide that they both receive
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1- EXECUTIVE SUMMARY««««««««««««««««« 2 2- HISTORY OF PEPSI COLA INTERNATIONAL««««««« 3 3- VISION STATEMENT««««««««««««««««««. 4 4- MISSION STATEMENT«««««««««««««««««. 5 5- IMPROVED MISSION STATEMENT«««««««««««. 5 STAGE 1 (INPUT STAGE) 6- SWOT ANALYSIS«««««««««««««««««««« 6 7- EXTERNAL ENVIRONMENT ANALYSIS«««««««««. 10 8- KEY EXTERNAL FACTOR ANALYSIS .«««««««««« 14 9- KEY INTERNAL FACTOR ANALYSIS ««.««««««««. 15 10- ANALYSIS OF COMPETITORS PROFILE««««««««... 16 STAGE 2 (MATCHING
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