Challenges in Brazil: The Tubaínas War Case Analysis I. Summary The case study deals with Coca Cola’s attempt to pursue different strategies in order to stand up to the strong growth of the so called tubaínas. Tubaínas is defined as the numerous brands of inexpensive, carbonated and sweet beverages which are manufactured and distributed locally throughout Brazil by hundreds of small companies. Due to the significant growth of the tubaínas in Brazil, Coca Cola intended to find a way to impede and
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Executive Summary Prior versions of the case have been used to teach various subjects, including industry analysis, competitive dynamics, and vertical integration. While this case tries to incorporate some of the essential elements about the history of competitive dynamics and the historical patterns of vertical integration the primary teaching purpose of this case is to discuss the economics of the U.S. soft drink industry. Concentrate producers (CPs) sold syrup and concentrate to franchised of
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Force Analysis for Cps and Bottlers for Cola Wars Analysis of forces affecting Cola Industry Concentrate Producers Bargaining power of suppliers was very low for concentrate producers while the threat of substitute products is very high. The main inputs for Coke and Pepsi products were sugar (sweetener) and packaging. Both had very low bargaining power due to the large number of suppliers in the industry. Concentrate producers (CPs) negotiated directly with sweetener and packaging
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1) Why, historically, has the soft drink industry been so profitable? According to Exhibit 3a, the operation profit margin of the two giants kept robust growing from ~10% in 1970s to ~20% in 2005. That probably resulted from two reasons: 1) net sales enjoyed robust growth; 2) COGS and other expenses cowered fast. Net sales enjoyed robust growth. According to Exhibit 1, consumption per capita increased by 3% per year lasting for 3 decades since 1970s, due to A. Increasing demands of CSD and
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Cola Wars Strategy Case Analysis Executive Summary: Together, Pepsi and Coke have historically dominated the carbonated soft drink (CSD) market while competing fiercely with each other for market share in the U.S. Until the late 1990s, CSD consumption in the U.S. grew at a healthy annual rate of 3% - 7%, and both Coke and Pepsi were able to prosper. However, largely due to health issues related to the consumption of soft drinks, consumption of CSDs in the U.S. has been declining since the
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Courtney Lee Cola Wars 1) Why, historically, has the soft drink industry been so profitable? The increase in available concentrate flavors upped the desirae for soft drinks. Accessing more channels (vending machines, fast food chains, markets, etc.) Advertising budgets increase. 2) Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? * Sales strategies for pepsi and coke/big companies is via direct delivery as opposed
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Case Analysis: Cola Wars in China: The Future Is Here Prepared by Kulthida Vongtrakool MAN 787: Business Policy & Strategy Spring 2015 Prepared for: Professor Rimi Zakaria Date of Submission: March 19, 2015 1. Resources, capabilities, and core competencies Resources: Tangible resources and intangible resources are the factors that Wahaha incorporated to achieve the competitive advantage over the two giants, Coca-Cola and Pepsi. For tangible assets, the company had high volume
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COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
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Product and Brand Strategies Cola Wars Continue: Coke and Pepsi in 2010 1. Why, historically, has the soft drink industry been so profitable? Coca Cola was formulated in 1886 by a pharmacist in Atlanta who started to sell it in drug stores as a ‟portion for mental and physical disorders.“ Five years later the Asa Candler acquired the formula for Coca-Cola syrup which was a well-protected secret of the company. He also granted the first bottling franchise which grew qucikly. In the following
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concentrate business to that of the bottling business: Why is the profitability so different? 6.5 How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs? 7 9 11 Exam Case Study Cola Wars Continue: Coke and Pepsi in 2010 1 Overview (Power Point Page (PPP) 2) For more than a century, Coke and Pepsi compete for market share within the world’s beverage market. The most intense battles were fought over the $74 billion carbonated soft
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