A study of consumer behavior for Colgate | Group 2Arohi KumariCathy JoseShruti SoodSmita Kaushik | Focusing on the Oral hygiene range from Colgate-Palmolive. | October 10, ‘15 | INDEX 1 1.1. Sampling -------------------------------------------------2 1.2. Survey Design ------------------------------------------2 1.3 Modes of Communications----------------------------2 2. Data Analysis ---------------------------------------------3 3. Competition -----------------------------------------------7
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products and not luxury items, which will keep the company in good standings through most economic down falls. An industry analysis has shown Procter & Gamble’s top competitors; in the personal product industry are Kimberly Clark, Elizabeth Arden, Colgate Palmolive and Avon. PG is a mature saturated company and finds it difficult to expand market share, for a company of its size. To deal with market share expansion and competition PG focuses on cost reduction through a decrease in promotions, coupons and
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“P&G expands its business in Germany” Paraphrased by Sahar Fatima Germany became an important place for businesses: After World War II, it was 20th century Germany became the most lucrative European location for American direct investment. According to a study by Boston Consulting Group in 2004, they mentioned that the number of investment in Europe was 140 billion euro with 850,000 jobs. This report was published by American Chamber of Commerce. According to study among 100 American companies
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CULTURE Talking about the work culture of the FMCG sector is that the culture is dynamic which is something hard to develop and easy to lose. Five organizations namely Hindustan Liver, Colgate, Palmolive,P&G,Nestle and Britannia is often stratified as having a good culture. The mode of communication is informal and in fact the dress code is also informal for work and formal for meetings. If we talk about the weak points of the sector, then probably it would be the work load that the employees
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of a Supply Chain”. The seminar has a lot of speaker from different places. The first speaker was Dr. Nerlie Manalili, Managing Director of NEXUS Agribusiness Solutions. Second, Ms. Carmen Chan, the Customer Service and Logistics Director of Colgate-Palmolive Philippines Inc. Third, Mr. Hiram Gomez the 2013 Gawad Sinop Supply Management Professional of the year awardee and last Ms. Suzie Mitchell the Country Managing Director of DHL Supply Chain. The STIES seminar aims to develop the Industrial Engineering
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Explain the limitations and constraints of marketing. Advertising Standard Authority (ASA) Advertising Standard Authority is responsible for all advertisements and promotions across every from of media. The ASA responsibility is to ensure that all advertisements are: legal, decent, honest and truthful. For example the ASA make sure the language used in the advert is not bad, and if it is, it won’t be shown day time while children are still watching TV. They also make sure what is said in the advert
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market and level of consumers. P&G has built an organization with an innovative culture and it already has diversified portfolio of products and customers. However, due to strong competition from rival firms such as Johnson & Johnson, Unilever, Colgate-Palmolive, this approach of product innovation need to be carried out more effectively to maintain their competitive edge. Some of P&G’s lower sales volume products will become slowly phased out from market due to lower market demands, technology innovation
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an advertisement seen on page (213) in the text, we can see an ad for an electric corset for women that stated that it kept them healthy warded off disease. In a court case in December of 1961 the FTC issued a cease and desist order against Colgate-Palmolive company charging for 3 television ads saying they were “false and deceptive”(216). Eventually after the case went to the supreme court in 1963 they ruled in favor of the FTC which
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3 2. Godrej Consumer Products Limited 3 3. Colgate-Palmolive (India) Limited 4 4. Hindustan Unilever Limited 4 5. United Spirits
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[pic] OUM BUSINESS SCHOOL SEPTEMBER / 2014 BBPP 1103 PRINCIPLES OF MANAGEMENT MATRICULATION NO : 770601105192-002 IDENTITY CARD NO. : 770601105192 TELEPHONE NO. : 012-282 1344 E-MAIL : annietan@oum.edu.my LEARNING CENTRE : PETALING JAYA INSTRUCTIONS Do not copy the assignment question and instructions to your answer. Prepare your assignment answer following the layout of the ASSESSMENT CRITERIA shown in the RUBRICS provided for the course
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