care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs
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COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its
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Research Project Study the comparative study of HUL, P&G, Nirma, Johnson & Johnson and Godrej in respect of Price, Promotion and consumer demands. The check out the how much population uses HUL of P&G products. To search out what was the last years sales profit of various companies. My research objective is to do the survey of small samples in various parts of Barielly and fill up the Questionnaire by them. To give suggestions to the various companies why their market share are decreasing
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science of Sales in Colgate-Palmolive from an experienced District Manager. Learning : You will learn about the Colgate-Palmolive Sales systems - Distribution network, Stockist management, Sales force management, In-store execution, Customer marketing programs and gain in-depth knowledge of how to leverage technology in sales. back to top MARKETING Duration: 3 months Nature of Project: To give exposure to different disciplines within marketing as practised by Colgate-Palmolive and help appreciate
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Colgate-Palmolive: Evaluating New Product Potential Colgate-Palmolive, a leading dental product company, must compete in an expanding market to design the next best product in a fast developing dental field. New products, such as the Colgate Precision must not only be designed efficiently but must also be compared to similar products on the market to see if it will outsell their opponent’s newest products. Positioning, branding, and communication strategies must be considered when evaluating the
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colgate Executive Summary The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed
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threats). * A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.” Colgate-Palmolive Company (Colgate) is one of the leading consumer products company in the world. It offers products in various categories including oral care, personal care, household surface, fabric care and pet nutrition. The company has operations in over 200 countries
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EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed
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of the companies that have shown a strong presence in other countries is Colgate-Palmolive (CL). Colgate’s brand strength in foreign countries has allowed the company to command impressive market share and high profit margins. Colgate-Palmolive was founded in 1806, and since then it has managed to become one of the world’s largest consumer products companies by market share with commercial presence on six continents. Colgate has grown into a multinational corporation known for its toothpaste and
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University, one of the more prestigious private schools in the Philippines. He once headed Aluminum Container, Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that were formerly used by local manufacturers of Colgate-Palmolive, Procter and Gamble and the Philippine Refining Company (now Unilever). However, technological innovations and the environmental concerns over aluminum materials prompted the multinational companies to make use of the plastic-laminated toothpaste
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