dimension are more relevant for Colgate because the respondents feel that the brand is suitable for cleaning and maintaining teeth and the benefits highlighted by the brand such as white and strong teeth are based on facts. While sincere and wholesome—are not applicable to Colgate because the brand is not fair and just and its usage does not give physical and mental satisfaction. Exciting Dimension:-cool, contemporary, and imaginative—are not applicable to Colgate brand because the respondents
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comprised of Unilever products -> promotion: advertise on radios, magazine, daily press, billboards -> cost 10% of annual turnover product -> philosophy: high quality, premium-priced finances competitor: P&G, Colgate Palmolive; Tata, Godrej -> HLL people: operations innovativeness culture Problems for HELL Issue of HLL insufficient to offer products to a majority of potential consumers living in remote villages (half of Indian population) -> they are at
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HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere
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FINANCE I initially joined Colgate for the opportunity to work for a recognized multinational, and the prospect of having a global career was very enticing. I am currently a Finance Director for Colgate-Palmolive in the Philippines. What I like most about working at Colgate is the exposure to different cultures, the focus on people development, and the strong global ethics mindset. Since joining Colgate, my professional development has taken a very deliberate course through assignments in varying
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Focusing Marketing Efforts on Specific Groups: Teenagers or Youth Philip Kotler cited that in Marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In our daily living, we
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Procter & Gamble Co. (P&G) P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati, Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010. P&G success was contributed to the heart of its business model – Innovation; and that is not just for newly invented product or service, it was for the goal of recreating needs for the improvement of consumers’ living. And it is a
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Unilever's Value By Product Line Trefis Team , Contributor Comment Now Unilever is one of the leading global fast moving consumer goods companies, primarily competing with other household and personal care companies like Proctor and Gamble, Colgate Palmolive, and Reckitt Benckiser. We currently maintain a price estimate for Unilever at $37.89, roughly 23% ahead of the company’s market value. Unilever recently received regulatory approval from the European Union to acquire Sara Lee’s global personal
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people worry about how to keep and maintain their teeth white and clean, also with a limited budget. 1.2 STATEMENT OF THE PROBLEM 1. Does this project show cohesiveness? 2. Compare and contrast the whitening efficiency of hydrogen peroxide, Colgate toothpaste, and Close-Up toothpaste. 3. Which of the three variants show the most whitening efficiency and costs less? 1.3 SIGNIFICANCE OF THE STUDY Coming up with this study is quite useful to majority of the people. This study will talk about
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their products while they are serving both types of customers. One who purchase on the bulk and the 2nd category is for those individuals who purchase for in minimum quantity. Selected Product: A We have selected two products in FMCG’s sector which Colgate and Close-up. We have going to do a complete audit of these two products on the mentioned shops on the prescribed variables which are important to determine while we are evaluating different outlets are listed as followings: Here in this product
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COMPARING AND CONTRASTING THE WHITENING EFFICIENCY OF HYDROGEN PEROXIDE TOOTH GEL, COLGATE AND CLOSE-UP TOOTHPASTE Group 9 Submitted to: Ms. Kristina Dela Cruz ABSTRACT The main aim of this study is to compare and contrast the whitening efficiency of Hydrogen Peroxide tooth gel, Colgate toothpaste, and Close-Up toothpaste. The variants are tested by the researchers themselves in a span of one week - they observed the amount of time it takes for teeth to whiten, and the budget required for
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