COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its
Words: 863 - Pages: 4
Supply Chain Strategy of Colgate Palmolive Toothpaste Objective : 1. To know the supply chain strategies used by the Colgate Palmolive ltd. 2. To know the distribution channels of the Colgate Palmolive toothpaste. 3. To study the supply process of Colgate Palmolive from supply of raw materials till supply to retailers. Introduction: The distribution strategy is concerned with the product or service placement. Broadly speaking, there are two categories of issues and decisions
Words: 819 - Pages: 4
Colgate rethinks a supply chain By Peter C. Witton How do you eliminate waste and wring out costs when your operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer
Words: 1381 - Pages: 6
COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its
Words: 872 - Pages: 4
Colgate rethinks a supply chain By Peter C. Witton How do you eliminate waste and wring out costs when your operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer
Words: 1381 - Pages: 6
COLGATE'S COMPANY Colgate was as a result of research made by William Dutch back in 1806, in New York City. He began with soap, a candle and a starch. Since then, Colgate has led to evolvement of many other products in the market such as, Colgate soap, perfumes, tooth brushes and toothpastes. This has also led the establishment of Colgate dental cream. Initially Colgate was one group but eventually happened to break into different companies, which includes; Colgate Palmolive company, oral and
Words: 647 - Pages: 3
introduce the Colgate company’s general situations, the following elements the report introduced. The Colgate company’s history and current situations The Colgate company’s Microenvironment The Colgate company’s major competitors The Colgate company’s possible market segments The Colgate company’s targeting The Colgate company’s Positioning and Differentiation Introduction Colgate was founded in 1806, William Colgate made his name registered a company. In 1890, Colgate out of Native American
Words: 1143 - Pages: 5
COLGATE MAX FRESH: GLOBAL BRAND ROLL-OUT John A. Quelch Jacquie Labatt-Randle ______________________________________________________________________________ HBR - Oct. 2007 Introduction Colgate max fresh (CMF) introduction to the US market drove Colgate-Palmolive's US market value share upto 34.8% ahead from Proctor and Gamble's share of 31.6% value share. Nigel Burton, the president of global oral care at Colgate-Palmolive Company (CP), is reviewing market launch plans for a new toothpaste
Words: 1401 - Pages: 6
COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products
Words: 5256 - Pages: 22
BSc in Banking & Finance Assignment Cover Sheet Number | Name of Student | ID Number | 1 | Xxx xxx | xxxxxx | Submitted on Due Date? Words Limit Observed? Table of content Executive Summary Introduction Business overview of Colgate Company Question 1 Describing international business method (s) the company used to tab into the international market. Discuss why the chosen international business method (s) is an appropriate and/ or inappropriate one Question 2 What
Words: 2061 - Pages: 9
