International Marketing Comparative Study: Web – Based Shopping Experience Marketing involves the processes involved in promoting, selling and distributing a product or service. In this industrialized world we as marketers study these processes in order to predict consumer reaction and therefore gain a greater return on investment for our efforts. In years past, marketing was studied in a more decentralized manner due to the voluntary isolation of the world’s major markets from each other
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421 What Makes Consumers Buy from Internet? A Longitudinal Study of Online Shopping Moez Limayem, Mohamed Khalifa, and Anissa Frini Abstract—The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that
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towards Online Shopping Factors influencing Gotland consumers to shop online Online Shopping Högskolan på Gotland VT2011 Master Thesis in Business Administration Authors: Muhammad Umar Sultan and MD Nasir Uddin Department of Business Administration Supervisors: Per Lind and Mr. Sjostrand Fredrik Abstract In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing
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contrast between eBay and Tao Bao, also, we talk about reasons failure in China. Introduction to EBay EBay which is a management that allows people from all over the world to buy and sell items, auctions and shopping online. EBay was founded on 4th September 1995 and by name Auction web of Pierre Omidyar in California. People can sell goods on EBay over the network. As an online auction site, eBay created a buyer but also the seller of unprecedented business model which was C2C mode. EBay has
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Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies
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service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 value chain, p. 96 firm value chain, p. 97 value web, p. 98 business strategy, p. 99 profit, p. 99 differentiation, p. 99 commoditization, p. 99 Brief Chapter Outline Tweet Tweet: What’s Your Business Model? 2.1 E-commerce Business Models Introduction Eight Key Elements of a Business
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International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson
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Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets Evidence from Vietnam Trang T.M. Nguyen Hedonic shopping motivations 227 Received February 2006 Revised July 2006 Accepted August 2006 Vietnam National University, Ho Chi Minh City, Vietnam Tho D. Nguyen and Nigel J. Barrett School of Marketing, University of Technology, Sydney, Australia Abstract Purpose – This study aims to explore the impact of hedonic shopping motivations
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problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. Keywords: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction INTRODUCTION The Internet represents a tremendous opportunity. That is, it gives a much wider choice of products, services and prices from
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Yu Zhang Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company -- Case Company: VANCL Business Economics and Tourism 2012 2 ACKNOWLEDGEMENTS I would like to express sincere thanks to my supervisor Ms. Åsa Lillhannus, who encouraged me to write thesis on this topic and always welcomed my opinions. Furthermore, she used her professional knowledge to provide good suggestions for my study. I also want to give thanks to Cao Wen and He Mengdi who help me to
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