brands if they did not need energy shot.
2. Describe Red Bull’s target market(s).
Red Bull has three major target markets that are the athlete, the worker, and the clubber. The athlete, which group needs mental and physical simulation, undoubtedly is a target market for Red Bull. Red Bull for an athlete is an easy and good way to hone his or her stamina, and improve his or her speed. The worker, for example, a long-distance truck diver and a blue-collar worker, is very physical and demanding
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