of the benefit of internal ventures, the risks of failure are high, and even successful ventured takes many years to become profitable. In fact, the slow speed of internal ventures often causes managers to think seriously about acquisition when they want to diversify their firms. If a firm acquires an existing business, it gains immediate entrance into the new business area. Furthermore, if the acquired firm has been successful, the acquiring firm managers may feel there is less risk of failure.
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market. Suggested Answer: Single-segment concentration is concentrated marketing. With single-segment concentration, the firm markets to only one particular segment. - Through concentrated marketing, the firm gains deep knowledge of the segment's needs and achieves a strong market presence. It also enjoys operating economies by specializing its production, distribution, and promotion. If it captures segment leadership, the firm can earn a high return on its investment. - An example of concentrated
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False All organisations have a collective sense of purpose, even though this purpose might not be fully understood or agreed upon. True False Collective entities are called organisations only when their members have complete agreement on the goals they want to achieve. True False Evidence indicates that applying organisational behaviour knowledge tends to improve the organisation's financial performance. True False Globalisation may have both positive and negative implications for people working in organisations
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Compare and Contrast of Two Business Professionals Compare and Contrast of two business professional Dictionary.com defines business professionals as following an occupation as a means of livelihood or for gain. The two professional to look at are, Michael Dell and Andy Grove. Comparing people’s contribution to the information technology filed, along with identifying resistance each encountered, will help understand how they promoted their research, ideas, or programs. Noting any similarities
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process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. - Characteristics of e-marketing: Addressability- The ability of a marketer to identify customers before they make a purchase. Example- digital media technology makes it possible for customers to identify themselves and provide information about their product needs and wants before their purchase. Social Network- Web-based meeting place for friends, family
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Compare and contrast their outcomes (one successful, one unsuccessful). One successful outcome that Netflix have are offering customer thousands of TV shows and movies for a flat monthly rate. Another successful outcome that Netflix have is the stream plus DVD plan giving subscribers access via computer Web browser, Internet connected home video products, handheld portable products like iPad, Android phones, and iPod Touch. Netflix offer better content for the price and entertainment needs. Netflix
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differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty Marketing is defined as the science and art of exploring, shaping and fulfilling the need of the customers. As it is manifested in the definition that Marketing is a blend of Science and Art; therefore, it can be inferred that both the terms have a strong connection with it. Science is the
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1. Compare the concept of a modern supply chain with more traditional distribution channels. Be specific regarding similarities and differences. Traditional distribution channels commonly had an order fulfillment time between fifteen and thirty days which is different from a modern supply chain’s order fulfillment time. Also a very well known practice was commonly used in a more traditional distribution channel that consisted of maintaining the Inventory at every stage of the supply chain just
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the relationship levels companies build with customers . Pick a company and describe the types of relationship you have with them ? Answer : 5 LEVELS A COMPANY BUILD WITH CUSTOMERS : 1.Basic marketing 2.Reactive marketing 3.Accountable marketing 4.Proactive marketing 5.Partnership marketing 1 – Basic Marketing – The salesperson sells to the final customers. This is also known as direct sales. 2 – Reactive
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it will compare and contrast the operation management in two places – the Nottingham Castle and the London Zoo. Firstly, it will give the general layout and process of Nottingham Castle and London Zoo. Secondly, analyse the three main aspects’ characteristic deeply: input, output and 4 Vs in Nottingham Castle, and then compare with London Zoo. In the last part, finding some problems and giving recommendations at London Zoo or Nottingham Castle, and discuss the solution. One thing needs to be mentioned:
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