1. Mission 3 2. Objectives 3 3. Strategies 3 4. Policies 3 II. Corporate Governance 3 ♣ Board of Directors 3 ♣ Top Management 4 ♣ Shareholders 4 III. External Environment: Opportunities and Threats (SWOT) 4 ♣ Societal Environment (P.E.S.T Factors) 4 1. Political - Legal Factors 4 2. Economic Factors 4 3. Socio-cultural Factors 4 4. Technological Factors 4 ♣ Task Environment (Industry) 4 Porter’s Approach 4 1. Threat of New Entrants
Words: 3646 - Pages: 15
buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force. Describe positioning as a product-selling strategy Explain the cluster of satisfactions concept Discuss product-positioning options Explain how to sell your product with a price strategy Explain how to sell your product with a valueadded strategy Positioning involves: • Those decisions and activities intended to create and maintain a certain concept of the firm‘s
Words: 3261 - Pages: 14
and long- versus short-term orientation. By understanding the self-reference criterion, global marketers can overcome the unconscious tendency for perceptual blockage and distortion. Rogers’ classic study on the diffusion of innovations helps explain how products are adopted over time by different adopter categories. The adoption process that consumer go through can be divided into multi-stage hierarchy of effects. Rogers’ findings concerning the characteristics of innovations can also help marketers
Words: 7481 - Pages: 30
University of Connecticut, Storrs, Connecticut, USA Darrel D. Muehling Washington State University, Pullman, Washington, USA 80% of survey respondents (marketers) indicated they expected to increase the amount of money their firms spend on green marketing efforts in the future. While organic food is the fastest growing food sector in the United States (Dettmann and Dimitri 2010), few studies to date have examined the factors that influence consumers’ purchase considerations, with the vast majority
Words: 4497 - Pages: 18
performance and halo perceptions can help international marketing managers understand key perceptual similarities and differences between and across markets, which can inform strategic considerations such as whether to pursue global, panregional, or national branding, positioning, and advertising strategies. Keywords: constrained components analysis, associative network models, automatic activation theory, branding and brand management, marketing standardization/adaptation, corporate social responsibility
Words: 11209 - Pages: 45
1.0 INTRODUCTION Celcom (Malaysia) Sdn Bhd, a Technology Resources Industries (TRI) Bhd company has been the leading mobile cellular operator in Malaysia for the past 10 years. Celcom's main business activity is to develop and market Mobile Services such as Celcom GSM and ART 900 and Fixed Services such as Direct Connect, Leased Lines, Equal Access and Virtual Private network (VPN). Within Celcom's short history in the telecommunications business, it has ventured into value-added services, the
Words: 4624 - Pages: 19
Assignment 1: business communication: In this assignment I will explain different types of business information as well as their sources and purposes. My chosen business organisation is B&Q. I have chosen this company because it is a huge business which provides the customers and public with everything they need to re-decorate their home and gardens. B&Q focus mainly on appealing to people who have their own home or individuals who want a change in any room. P1) Verbal communication:
Words: 10165 - Pages: 41
1 LO1 LO2 LO3 LO4 LO5 Creating Customer Relationships and Value through Marketing UNIQLO: UNIQUe cLOtheS, UNIQUe ShOppING eXperIeNce A hugge Japanese adult consumer preferred luxury brands, whereas the teenage crowd tended to frequent niche fashion shops to stay current with the latest trends. At the time, casual clothing in Japan was thought of as being either affordable but poorly made or of high quality but expensive. The market for casual clothing was also fairly limited, with people
Words: 13952 - Pages: 56
Week 4 Print A | Given that people make the difference in how well organizations perform, assess how an understanding of organizational behavior concepts and theories is a useful knowledge base for career success and for improving an organization's effectiveness. | Key Concepts * Define organizational behavior and describe why is it important. * Analyze what organizations are like as work settings. B | Given the influence of factors such as values, attitudes, beliefs, feelings, and
Words: 9996 - Pages: 40
Descriptive ethics involves describing how people behave and/or the moral standards they claim to follow. Descriptive ethics incorporates research from anthropology, psychology, sociology and history to understand beliefs about moral norms. Atheists who compare what religious theists say about moral behavior or the basis for morality
Words: 7577 - Pages: 31
