MARKETING PLAN TABLE OF CONTENTS S. No. | Contents | Page No. | 1 | Executive Summary | 3 | 2 | Target Customers | 3 | 3 | Unique Selling Proposition (USP) | 3 | 4 | Pricing and Positioning Strategy | 4 | 5 | Distribution Plan | 4 | 6 | Offers | 4 | 7 | Marketing Materials | 5 | 8 | Promotions Strategy | 5 | 9 | Online Marketing Strategy | 6 | 10 | Retention Strategy | 6 | 11 | SWOT Analysis | 7 | 12 | Conclusion | 7 | EXECUTIVE SUMMARY:
Words: 1776 - Pages: 8
other telecom operators Under the Guidance: Compiled by: Nidhi Malhotra Mr. Jagnoor Singh Roll No. 15103 Marketing Head, Airtel Chandigarh nidhi.malhotra@uiams-pu.com 9815049108 jagnoor.singh@in.airtel.com Company Profile: Bharti Airtel Bharti Airtel Limited was incorporated on July 7, 1995 forpromoting investments in telecommu nications services
Words: 846 - Pages: 4
* Buyer Behavior………………………………………………………………………….17 * Competitor Analysis…………………………………………………………………..18 * Estimate of Annual Sales and Market Share…………………………………18-19 * Marketing Plan………………………………………………………………………………….20 * Overall Marketing Strategy……………………………………………………………20-22 * Pricing Strategy……………………………………………………………………………..22-23 * Sales Process………………………………………………………………………………23-24 * Management Team and Company Structure……………………………….25 * Management Team…………………………………………………………………
Words: 7602 - Pages: 31
same. Richard took a break from the company due to some arguments but later bought the company in 1985 due to his father’s illness. At this time, sales were right around 137,000 barrels. Once Richard owned the company, he had unusual strategies. His first strategy was to sell its beer within
Words: 2392 - Pages: 10
Marketing Plan Pepsi Canada Contents: 1. Executive Summary...................................................................3 2. Introductio/problem stratement...............................................3 3. External Analyis.........................................................................4 4. internal Analysis.........................................................................8 5. SWOT analysis.............................................
Words: 5622 - Pages: 23
the case, many research channels were used to find various themes and feelings residing within the consumer, conscious and subconscious. Between pages twelve and fourteen, multiple feelings/themes are presented. A couple of these have stuck out in comparison to the others, emotional comfort and enjoyment. These two themes seem to be present in the mind of the consumer through all of the consumer testing studies and also within the consumer throughout the entire purchasing experience. A) From the Nestle
Words: 3043 - Pages: 13
sophisticated and biased towards the Labour Unions. Going south towards Italy, which is one of those countries that coffee-drinking is embedded in its culture. Starbucks’ Italian mission was faced by a controllable element, which is Starbucks’ own pricing strategy. In a country where the average Italian is used to paying 65cents (North), and 55cents (South) for a cup of espresso, Starbucks offered their espresso for a $1.5. Also, the fact that Italian coffee houses offer food along with their coffee made it
Words: 1030 - Pages: 5
The competition between “Coca-Cola”and “Pepsi” in the market for soft drinks Abstract There are two types of people – the ones who like “Coca-Cola”, and the ones who prefer “Pepsi”. Or at least that is the fact that trying to convince us the marketing experts from both companies. The two famous brands compete with any means to persuade whose drink is better. The solution to this problem relies on both of the companies’ abilities to boost the domestic sales, to prove to new international markets
Words: 1688 - Pages: 7
cultural elements, caring about environment through corporate responsibility and furnishing profits by producing high quality and innovate products. These values were not just a marketing campaign but were well established/ visible throughout the company through visual artifacts, communication and pursuing business strategy in line with the values. It is these strong values that have set the company apart from competition and helped the company during economic down turns (values create identity
Words: 972 - Pages: 4
profitability are critical for ensuring the success of the above decisions. We present the case study of how IBM used customer lifetime value (CLV) as an indicator of customer profitability and allocated marketing resources based on CLV. CLV was used as a criterion for determining the level of marketing contacts through direct mail, telesales, e-mail, and catalogs for each customer. In a pilot study implemented for about 35,000 customers, this approach led to reallocation of resources for about 14% of
Words: 11931 - Pages: 48
