Assignment Grading Course: Name Marketing in Foreign Market Yours Name Professor’s Name [optional] University Table of Contents Introduction 2 Product Utilities 4 Products Target Market 4 Products Category 5 Segmentation, Targeting, and Positioning Approach to market the Product in Foreign Market 6 Major Environmental Facts and Trends 7 Application of Marketing Mix 8 India and International Ethical Marketing 9 Conclusion 9 References 11
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Economic Environment Page 5 3 Cultural Environment Page 7 4 Political Environment Page 9 5 Conclusion Page 11 6 References Page 12 EXECUTIVE SUMMARY The following essay interrogates Nike, Inc., in the Indian market. The context of the paper lies within the framework of an environmental analysis for the groundwork of a future marketing plan. The central argument is that; (A) the economic environment offers an overall attractive outlook, (B) the cultural environment requires Nike
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THE INDIAN COLOUR TELEVISION MARKET INTRODUCTION Ever since its inception in India 'LG India' has made an impressive beginning and has shown commendable progress on all parameters of keeping in touch with the market. This report aims to establish the factors included in the marketing plan of LG in India (in the colour television market) that has contributed to its rise to glory. This report begins by giving the origin and background of the company. Then the company and its environment have
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3 1 Introduction Page 4 2 Economic Environment Page 5 3 Cultural Environment Page 7 4 Political Environment Page 9 5 Conclusion Page 11 6 References Page 12 EXECUTIVE SUMMARY The following essay interrogates Nike, Inc., in the Indian market. The context of the paper lies within the framework of an environmental analysis for the groundwork of a future marketing plan. The central argument is that; (A) the economic environment offers an overall attractive outlook
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“CONTEMPORARY ENVIRONMENTAL MARKETING – Emerging Trends of Environmental Marketing in Indian Perspective” SUPERVISOR Submitted By: Submitted to: Deepa Singh IFTM University Moradabad. INTRODUCTION In our days the environmental problems seem to concern all active citizens, enterprises and institutions all over the world much more than thirty years ago. International researches show that the consumers worry more about the environment and change gradually
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| Year/Term | 2014 - 15/Term-1 | Course Name | Marketing Management-1 | No. of Credits | 3 | No of Contact Hours | 20 | Session Duration | 90 Min. | About the Instructor: Dr Tapan K Panda is a professor of marketing at Great Lakes Institute of Management Chennai and Director of Kotler Srinivasan Centre for Research in Marketing. Prior to joining at Great Lakes, He taught at leading business schools of India including Indian Institute of Management Lucknow, Kozhikode and Indore
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Marketing Audit and Analysis of Hindustan hydraulics EXECUTIVE SUMMARY This report has been produced to analyze the current marketing challenges faced by Hindustan Hydraulics with regard to their marketing strategy. Although Hindustan Hydraulics has invested time and money in improving their infrastructure, we feel that with tougher competition in the present market, this company is not taking full advantage of its cash reserve and good presence in the Indian market which could be used to
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-------------------------- 3 2. General Environment analysis of the Mobile Industry in India --------------------------------6 3. Business model of Xiaomi with India market analysis--------------------------------------------9 4. Comparison between Samsung and Xiaomi -------------------------------------------------------11 5. Recommendation---------------------------------------------------------------------------------------13 6. Conclusion ------------------------------------------
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Other research Questions Conclusion Recommendations Case Background Founded in Dallas, Texas (1963) Headquarters: Addison, Texas Located in 35 countries in 5 continents. Key people: Mary Kay Ash, Founder, David Holl, CEO Net sales of USD 2.9 billion Richard R. Rogers 1963, Executive Chairman Employees, Staff - more than 2.5 million independent beauty consultants. Over 200 products. Manufacturing plants in Dallas, Texas and Hangzhou, China Conclusion What did we cover? Successful
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many factors to contend with; including but not limited to (1) the strategic approach and mode of entry; (2) organizational structure; (3) marketing, sourcing and logistics strategies; and (4) international and local staffing policies. Simultaneously, the company had to consider the best international strategic approach applicable to the specific market environment; government guidelines; product development including targeting and positioning; chain supply management including logistics efficiency;
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