OBJECTIVES OF RESEARCH 12 RESEARCH METHODOLOGY 12 DEPENDENT VARIABLES 12 INDEPENDENT VARIABLES 13 DATA SOURCES 14 QUESTIONAIRE DESIGN 14 SAMPLE DESIGN 15 SAMPLE UNIT 15 SAMPLING TECHNIQUE USED 15 TOOLS 15 DATA ANALYSIS 16 Conclusion 24 Limitations 25 Findings of the Study 26
Words: 7184 - Pages: 29
banking sector has contributed to the process of economic development by serving as a major source of credit to households, Government, business and weaker sectors of the economy like village and small scale industries and agriculture. In recent times, Indian banking industry has swiftly introduced innovative banking technologies in banking services. The current study attempts to measure and compare the effect of the introduction of new technologies through electronic-banking on the service quality, and
Words: 618 - Pages: 3
Research paper On Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Name of Authors:- *Mr. Rajesh Rathore Research Scholar , Maharaja College of Management, Udaipur, Rajasthan Corresponding Address:- Maharaja College of Management Maharaja Educational Campus, N.H.76, Airport Road, Debari, Udaipur (Rajasthan) – 313024 E-mail:- rajesh_rathore@rediffmail.com Mobile No:- 07597868902 Rural marketing: A New Way to Tap The Rural
Words: 4107 - Pages: 17
Marketing Management Assignment Gap Model of Service Quality: The Taj Hotels Submitted by: Syndicate 6 Sneha Oswal (11020541127) Sunil Kumar(11020541131) Sudhir Bairwa (11020541128) Swapnil Gupta (11020541132) Supratim Sinha (11020541129) Swati Thakur (11020541133) Sumit Bhattacharya(11020541130) INTRODUCTION The Gap model provides an integrated framework for managing service quality and customer
Words: 2286 - Pages: 10
is the largest multinational direct selling company . It is started in 1979 by Jay van andel and Rich devos. Amway operates 97 countries like India, China , Malaysia and etc . They have 150 products and in four categories. They used multilevel marketing strategy to deal in beauty , health care and home care product . The business was creating by huge chain of 3 million sales people globally . It is vast product portfolio that contains more than 450 products with 89 million members worldwide. In
Words: 963 - Pages: 4
-Journal of Arts, Science & Commerce ■ E-ISSN2229-4686■ISSN2231-4172 International Refereed Research Journal ■ www..researchersworld..com ■ Vol.– III, Issue 2(3), April 2012 [93] INDIAN LIFE INSURANCE INDUSTRY – THE CHANGING TRENDS Dr. Arnika Srivastava, Assistant Professor Faculty of Commerce, Sunbeam College for Women, Varanasi, India Dr. Sarika Tripathi, Assistant Professor Faculty of Commerce Sunbeam College for Women, Varanasi, India Dr. Amit Kumar, Assistant Professor Faculty
Words: 2795 - Pages: 12
Marketing Strategies and Subculture O’Terral Maze MKT/554 October 28, 203 Professor Sandra Payne Marketing Strategies and Subculture Using promotional strategies to achieve successful product positioning is necessary to reach the appropriate market segment. According to Peter & Olson (2008) ” market segmentation as the process of dividing a market into groups of similar consumers and selecting the most appropriate group(s) and individuals for the firm to serve” (p. 369). TRIAAD
Words: 865 - Pages: 4
www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree
Words: 18663 - Pages: 75
IJBEMR Volume 2, Issue 7 (July, 2011) ISSN 2229‐4848 The Journal of Sri Krishna Research & Educational Consortium INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT RESEARCH Internationally Indexed & Listed Referred e-Journal VENTURE CAPITAL IN INDIA D. P. WARNE*; PINKI INSAN** *Chaudhary Devi Lal University, Sirsa, Haryana-125055. **Shah Satnam Ji P.G. Girls College, Sirsa, Haryana- 125055. ABSTRACT India is the largest democracy
Words: 4814 - Pages: 20
coffeehouse with 20891 stores in 62 countries. (Starbucks- Annual report, 2012). From the very beginning, till 1971, Starbucks has been relentlessly trying to satiate customers thirst for high quality coffee with the touch of friendliness in its environment. Starbucks mission statement “To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” also shows its commitment towards total customer experience rather than only a material taste of the coffee (Starbucks 2013)
Words: 3571 - Pages: 15
