issues related to the project. We are highly indebted to our professors, Dr. Praveen Goyal and Dr. Leela Rani, who gave us the opportunity, guidance, constant supervision and support in completing the project. We would like to express our gratitude towards BITS Pilani for their kind co-operation and encouragement which helped us in completion of this project. GV Hemanth Kumar G Visruth Reddy Sourav Mukherjee Abhinav Chitre Pinky Saini Contents INTRODUCTION 3 PORTFOLIO OF SL PACKAGING PVT LTD.
Words: 10342 - Pages: 42
the study focuses on answering the question if the idea of substituting plastic bags by jute bags would be a profitable business innovation. For the study, it was examined how some Finnish customers liked the jute bag as a shopping bag and what was their attitude towards sustainable issues. The information collected in connection with this thesis work will be provided to the case company so that the company can utilise it in their business operations in the future. The case company is redQ
Words: 18728 - Pages: 75
messages that are presented in Pidgin language and/or humorously integrated with local languages . However, they have an aversion to messages that terrify them and those they consider boring . This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform . It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special
Words: 9881 - Pages: 40
which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these
Words: 22932 - Pages: 92
Multinational Corporation Hela Chebbi, Dorra Yahiaoui, Demetris Vrontis and Alkis Thrassou Chapter Two .............................................................................................. 17 Rethinking Talent Management in Organizations: Towards a Boundary-less Model Carrie Foster, Neil Moore and Peter Stokes Chapter Three ............................................................................................ 42 Solidarity as a “Commons” to be Promoted: Organisation of Collective
Words: 128975 - Pages: 516
Differences in Culture Chapter Outline OPENING CASE: McDonald’s in India INTRODUCTION WHAT IS CULTURE? Values and Norms Culture, Society, and the Nation-State The Determinants of Culture SOCIAL STRUCTURE Individuals and Groups Social Stratification Country Focus: Breaking India’s Caste System RELIGIOUS AND ETHICAL SYSTEMS Christianity Islam Country Focus: Islamic Capitalism in Turkey Hinduism Buddhism
Words: 7579 - Pages: 31
“User acceptance and Behavioral Intention towards using Airtel 3G Mobile Services ’’ By Tasnia Binte Sikder ID: 1120328
Words: 12696 - Pages: 51
out before (and after) implementing the said product's advertising/marketing strategy. By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it. Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised. The researcher wants to know how effective the advertisement is on his listeners, where the strategy
Words: 12897 - Pages: 52
of Transmittal 6th August, 2013 Afrin Chowdhury Lecturer Department of Marketing (Evening) University of Dhaka Subject: Request to accept the Report Dear Madam, It is a great pleasure for us to submit our report on “Business Plan on Online Vegetable Shop”. We have prepared this paper as a partial fulfillment of the course Principles Entrepreneurship Development. We have learnt a lot while preparing this paper. We hope that this will help us in our future practical life. In preparing
Words: 7615 - Pages: 31
react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers
Words: 30618 - Pages: 123
