Integrated Marketing Communications Banarasi Sarees PANKHUDI SAREES Submitted to: Prof. S. Suresh Submitted by: Nitin Sharma(12609199) Parina Bansal(12609063) Navjyoti Siddhu(12609114) Yash Gautam(12609148) Kunal Singh(12609191) INTRODUCTION Banarasi sarees are sarees made in Varanasi, a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and are known for their gold and silver brocade, fine silk and opulent embroidery
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and reinforce a distinctive brand identity. This helps marketers bond with customers and boost sales. Advertising is useful in communicating factual information about the product or reminding consumers to buy their favorite brand. Advertising sometimes suffers from a credibility problem because cynical consumers tune out messages they think are biased or are intended to sell them something they don’t need. Advertising can be expensive; therefore, firms need to take great care to ensure their messages
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marketing that attempts to gain and reinforce sales transactions while at the same time being customer driven Sales Promotion -are direct inducements that offer extra incentives to enhance or accelerate the product's movement from producer to consumer. Sponsorships- Sponsorship or event marketing, combine advertising and sales promotions with public relations. Exhibits-Exhibits, or trade shows, are hybrid forms of promotion between business-to-business advertising and personal selling. Personal
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Bank uses a mixture of advertising, sales promotion, public relations and direct marketing in its marketing communications programme, with each promotional element targeting at different stages of consumers’ hierarchy of effects. Advertising uses mass selling to reach out to, and increase brand awareness of the the large group of prospective buyers. PB uses both traditional media including television, newspapers and magazines, and online platforms like Facebook and Twitter for advertising. All of
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Questions A. How will you advise Sachin and Virag, as how to increase the consumer awareness about this new food? What would be your suggestions for distribution channel for mushrooms? B. Possible Solutions A. • Consumer awareness can be created by test marketing. Through sales persons and customer response to the product. • • Samples can be distributed in big malls and Variety stores. Awareness can also be created through outdoor publicity such as wall hoardings, banners
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Pearson Education 1 8 -5 Retail communication planning Retail targeting • The first concern is geography. – Where do my customers live? – How far will they drive to visit my store? • The next concern is consumer taste. – Offers, merchandise, and advertising messages are tailored to consumer preferences. Copyright © 2012 Pearson Education 1 8 -6 Creating the retail ad People choose a store based on: • • • • • • personnel location pricing policy products history stand on social responsibility
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Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known
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alternatives- Purchase decision- Post-purchase behavior 3. Stages in the adoption process Awareness- Interest- Evaluation- Trial- Adoption 4. Types of buying situations Straight rebuy, Modified rebuy, New task, System selling, Buying centre Chapter6 1. Customer driven marketing strategy -Segmentation -Targeting -Differentiation -Positioning 2. Market segmentation -Segmenting consumer markets -Segmenting business markets -Segmenting international markets -Requirements
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Americans are willing to make investments in order to make their homes and lifestyles more energy efficient and environmentally friendly. From reusable bags for purchase at the supermarket to energy efficient light bulbs and hybrid cars; the American consumer is ready to use less and save more in the interests of the future of our planet. To further serve this market and the societal responsibility that we have
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Abstract The promotional mix has been used for many years to help explain the promotional activities undertaken by organizations. Promotion is considered to be one of the 4P’s on the marketing mix. The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. In order to decide how too properly to utilize the mix is important to consider the relative
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