Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody
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R&D, marketing and manufacturing prowess, we have successfully created products to cater to the ever-evolving myriad needs of our consumers Dabur India Limited | 03 It is the number of times our sales have grown between 2001 and 2010. This three-fold increase reflects the speed and passion with which we brought excitement, freshness and sparkle to our consumers through a mix of new
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The global manager operates as an "insider" in every market Managing in a Borderless World by Kenichi Ohmae Most managers are nearsighted. Even though today's competitive landscape often stretches to a global horizon, they see best what they know best: the customers geographically closest to home. These managers may have factories or laboratories in a dozen countries. They may have joint ventures in a dozen more. They may source materials and sell in markets all over the world. But when push
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PART ONE • UNDERSTANDING SERVICES SERVICES IN THE MODERN ECONOMY As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, riding a bus, visiting the dentist, mailing a letter, getting a haircut, refueling a car, writing a check, or sending clothes to the cleaners are all examples of service consumption at the individual level. T h e institution at which you are studying is itself a c o m p l e x service organization. In addition to educational services
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ARTICLE IN PRESS Energy 33 (2008) 1591–1596 Contents lists available at ScienceDirect Energy journal homepage: www.elsevier.com/locate/energy Energy efficiency, security of supply and the environment in South Africa: Moving beyond the strategy documents A.B. Sebitosi à Department of Electrical Engineering, University of Cape Town, Rondebosch 7701, South Africa a r t i c l e in fo abstract Article history: Received 18 April 2008 Energy efficiency is one of the most potent
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other parties. Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing says ________. A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers B) a company should focus exclusively on
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place outside a classroom. Psychologists define it more broadly as the process of acquiring new and relatively enduring information or behaviors. It is a relatively permanent change in behavior due to experience. Notice that this definition excludes temporary changes caused by motivation, fatigue, maturation, disease, injury, or drugs. Each of these can alter our behavior, but none qualifies as learning. Merely repeating a response will not necessarily produce learning. You could close your eyes and
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CHAPTER 1 Problem and its Setting Introduction Most women finding difficulties with their ordinary sanitary pads during menstrual period that’s why the researchers of this feasibility studies will give consumers the comfort they’ve been waiting for by combining the sanitary pads and negative ion. The researcher assure that the product will give the satisfaction from the money they spent by choosing the Negative-ion Infused Sanitary Pads. And even in the first try, users could really find ease
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Managing the internationalization process Learning outcomes After reading this chapter, you should be able to: ➤ Understand the motives for internationalization. ➤ Apply the theories underpinning the internationalization process. ➤ Explain the Psychic Distance and Born Global concepts. 5 ➤ Advise a multinational firm on choosing an appropriate entry mode for internationalization. ➤ Advise a multinational firm on de-internationalization. 148 Global strategic development Opening case
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1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw
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