PERCEIVED RISK AND THEIR INFLUENCES ON ONLINE SHOPPING Major Project Report Submitted for the partial fulfillment of the requirement for the award Of Master in Business Administration Submitted by: Under the Guidence Kamal Kumar Dr. Vibhuti Tripathi 2012MB35 School of Management Studies Motilal Nehru National Institute of Technology Allahabad – 211004 May, 2014 Introduction Online Shopping There are many factors that point toward
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born in Brooklyn New York. He develops the Maslow’s Hierarchy of Needs the theory of needs that he stated that the people have two major types of needs. One is deficiency and the other is growth needs (Huitt, 2007). The growth needs consist of major behavior such as, aesthetic, self-actualization, cognitive, and self-transcendence. The deficiency will consist of the safety/security, belongingness, physiological, and love, and esteem. Abraham Maslow’s went onto say that people will look at their deficiency
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They said they had their product. Because of the interest by these Chinese consumers that was created by their interest or “Fandom” associated with the sport of basketball where consumers were familiar with the specific brands because of their favorite athletes or teams, they were able to establish themselves as a reputable brand with little to no opposition. Technology Technology has played a major role in consumer behavior in sports fandom. If it wasn’t for the advancements made
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THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION
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1. USING THE VALUE CHAIN MODEL, DISCUSS THE WAYS IN WHICH VOLKSWAGEN SOUTH AFRICA, CAN ADD FURTHER VALUE TO THE PRODUCTS AS THEY PASS ALONG THE CHAINS. Micheal Porter’s work is the key reference on value chains and value configuration analysis for competitive advantage. Value chains are created by transforming a set of inputs into more refined outputs. The strategic challenges associated with managing a value chain are related to manufacturing products with the right quality at the lowest possible
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product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and fragrances. Some singers, models and film stars have at least one licensed product or service which bears their name The use of a celebrity or of a sports professional can have a huge impact on a brand. For example, sales of Nike golf apparel and footwear doubled after Tiger Woods was
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Bryne Beck Dr. Moore Consumer Behavior 05/06/2016 Case 1-1 1. Where does IDEO get inspiration for its product designs? Answer: I believe IDEO gets their inspiration from Thomas Edison and their consumers. 2. What kind of value do you think successful products deliver to consumers? Answer: Successful products leads to a higher satisfaction to the consumer, which in return, produces a higher value for that product. 3. Why do you think having a product that simply works doesn’t always
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market trends faster than competitors. * The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. * Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota’s manufacturing system designed to serve customers
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[pic] 1. INTRODUCTION Consumer market for designer apparel has become more varied today by surge of designer brands, brand stores, store brands, customization, promotions, fashion events, etc. The purpose of this study is to understand the Indian buying behavior with respect to designer apparel like clothing, jackets, ties and many others. It was found that with rise in the disposable income people were shifting towards buying designer labels. Presently 1/6th of world population uses desiner
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Consumer Decision Making Process Any organization or company with a product or service to market to consumers needs to consider the decision making process individuals go through. Consumers go through a process when making choices. This paper will discuss the consumer decision making process and its importance to marketers. Awareness Before a consumer can even begin the decision making process he or she must be aware of the product or service. At this stage the consumer is aware of a problem.
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