Title Page (a) Title of submission (ii) Theme area : CRM and 4 P’s of Marketing. : Customer relation ship Management = CRM and 4 P’s. (iii) Name of the author : Prof R Ramakrishnan : Head, Department of Management Studies Muthayammal Engineering College, Rasipuram 637408 (iv) Designation with Department (v) Mailing address: College: Residence: Suri Illam, 10A Swami Sivananda Salai, Rasipuram 637408 (vi) E-mail address (vii) Phone number(s) : ramakrish54@gmail.com College:
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Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 1- slide 2 What Is Marketing? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return Copyright © 2010 Pearson Education, Inc. Publishing
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in relationship management, announced today that Hyundai Motor America has signed a three-year contract renewal for Convergys’ industry-leading customer management solutions. Hyundai first became a Convergys client in 2005. Convergys’ relationship management solutions include dedicated and experienced customer service agents who are the first point of contact for vehicle owners contacting Hyundai’s Consumer Affairs for sales and service related concerns. Convergys provides case management, fulfillment
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competitors. In fact, there are too many businesses in a market that customer can choose to purchase any products, but consumers’ psychology always want to come back a firm, which makes them to feel happy. As a result, a major task for firm is how to make consumer feel satisfy and continue use their products or services. To gain the success, companies need to have a positive relationship with their customers. Thus, firms have invested a lot of time and costs to develop their interaction with customers
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Customer Relationship Management Sarina White Ashja Thompson DSIM 518: Competing through Innovation and Information Technology Instructor: Vikas Agrawal Spring 2016 Table of Contents Abstract……………………………………………………….. Page 1 Introduction…………………………………………………… Page 2 Literature Review…………………………………………….. Page 3 – 4 History and Development of CRM………………………..... Page 4 – 5 CRM in Action………………………………………………... Page 6 – 7 CRM and Competitive Advantage…………………………. Page 7 – 9 Implementations
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satisfaction and reflects customer loyalty (New York Times, 2010). Kotler and Keller (2006) state, “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders” (p. 6). Classic Airlines has been recognized with the Wright Stuff® trophy for this year, however with the current economy Classic Airlines’ revenue has been decreasing as well as its
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MANAGEMENT INFORMATION SYSTEM PT. INDOSAT Tbk. Trisakti University 2011/2012 GROUP MEMBERS : MELATI DWI ALFARINA 022091010 RIAN AGUSTIAN 022091049 UMI KULSUM 022091060 WORD OF AUTHOR Praise and thank for Allah presence, who upon His grace writers can complete a paper titled "Customer Relationship Management in PT. Indosat tbk”. Writing this module is one of the tasks and requirements to complete the course of Management Information System University majoring in management. In writing this
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Blackwell, R., Miniard, P. and Engel, J. (2006) “Consumer behavior”, Mason: Thompson Egan, J. (2007) “Marketing Communications”, London: Cengage Learning Enis, B.M. (1974) “Marketing Principles: The Management Process” Gabbott, M. and Hogg, G. (1998). “Consumers and services”, Chichester: John Wiley & Sons. Kotler, P. and Keller, K. (2011) “Marketing Management”(14th edition), London: Pearson Education Kumar, P. (2010) “Marketing of Hospitality & Tourism Services” Tata McGraw-Hill Education
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the price of the ticket. People would pay more money from a CA ticket than is currently charged under different circumstances. However, current circumstances dictate that the value of the ticket is not worth more. Value is more important to the consumer than price. Due to the fact that customer satisfaction is relatively
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1.0 :Introduction 1.1 Background of study This research on system use by the Lazada Company which connected good to activities and also customer use. This report was requested by Miss Rahiza Ranom, lecturer of Management Information Technology. It was asked for on 22 May 2015. 1.2 Objective Objective of the report are to depict to overall of e-commerce through the following grounds: 1.1.1 to study the current system used by the Lazada Company 1.1.2 to study critical evaluation on the contribution
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