Consumers' Perception On Product Quality And Brand Dilution On Various Segments Of Tobacco Industry In Bangladesh An Empirical Study To Identify The Scope Of Improvement For Batb

Consumers’ Perception on Product Quality and Brand Dilution on Various Segments of Tobacco Industry in Bangladesh - an Empirical Study to Identify the Scope of Improvement for Batb

Topic: CONSUMERS’ PERCEPTION ON PRODUCT QUALITY AND BRAND DILUTION ON VARIOUS SEGMENTS OF TOBACCO INDUSTRY IN BANGLADESH - AN EMPIRICAL STUDY TO IDENTIFY THE SCOPE OF IMPROVEMENT FOR BATB Abstract: Now a day’s quality of the products is the primary concern for the customers. Customers value their money and always prefer the quality product. Tobacco industry is a potential industry and its growth is also related with national GDP. About one percent of our GDP is used in consumption of tobacco

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