Factors to Consider When Choosing Media When choosing a medium for your message, select the medium that balances your needs and your audience’s needs (see Figure 3.3). Just as critical, however, is considering howyour message is affected by important factors such as the following: Media richness. Richness is a medium’s ability to (1) convey a message through more than one informational cue (visual, verbal, vocal), (2) facilitate feedback, and (3) establish personal focus. The richest medium is
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One cannot overemphasize the place of the mass media in contemporary society. Since its beginnings, the mass media has grown exponentially in size and influence, because of constant innovations in technology that supports their operations. Consequently, from the days of newspapers, to radio, to television, and since the 1980s, the Internet, the mass media has undergone several transformations and transmutations which have impacted significantly on its role and place in society (Straubhaar & LaRose
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Today many people understand that the media can influence us in different ways. Even if we don’t believe what the media say it still shapes the parameters of our experience. Study after study tells us that the media do affect us. Whether we recognize it or not, mediated images not only help to shape our view of the world, but shape our value and actions. Watching movies and programs on the television as we relax takes us away into this different realm—that is, there are parts in our being that feels
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KCB 301 Media Audience Assessment 1 – Take Home Exam Chosen Questions Part A: 1 Part B: 3, 5 Student Name: Fred Can Zhang Student Number: N7687079 Tutor’s Name: Nino Miletovic Word Count: 3116 Part A Question 1 Introduction Currently, the development of media industries have been significantly motivated by media convergence; globalization and competition. Therefore, how to change and improve to adapt challenges and opportunities which brought by new ages have become a core mission
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Social media application plan for Indian Railways Purpose: The purpose of this paper is to submit a proposal for comprehensive social media application plan for the Indian Railways (a state-owned enterprise of the Government of India, Ministry of Railways). Introduction: Indian Railways is the lifeline of India. It is third largest railway networks of the world (only US and China are above) comprising 114,000 km (70,000 mi) of track over a route of 65,808 km (40,891 mi) and 7,112 stations. In
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TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering
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engaged, actively listen, clear, and concise. To achieve all of this you have to know your audience well. It is called taking the audience centered approach. When conveying the message effectively the audience will respond with positive feedback. There are instances where there are barriers to effective organizational communication. These barriers can change and block the intended message to the audience. It would affect their ability to receive, decode, and respond to the message. Some barriers
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communication process. This analysis will include the descriptions of the purpose, sender, receiver, message, environment, technology, noise and feedback. While analyzing the messages, one will determine whether the explanations of the messages were appropriate as well as explain how the content, media and technology of the feedback are appropriate for the purpose of the audience. Message 1 (Face-to-Face) The first business related message is face to face between me and my immediate supervisor. My
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Social Media Marketing in Education Co-sponsored by Introduction This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced
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messaging” a communicative technology using ones cellular phone to relate a message to another person or multiple people. Throughout the course of the analysis three business related messages will be reviewed. Following those three business related messages key topics of the communication process will be addressed such as purpose, sender, receiver, message, environment, technology, noise, and feedback. There will be an explanation whether the message and technology were appropriate given the environment
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