The current issue and full text archive of this journal is available at http://www.emerald-library.com European Journal of Marketing 33,9/10 926 Received August 1997 Revised January 1998 A broadened conception of internal marketing BNFL Corporate Communications Unit, University of Salford, Manchester, UK, and Manchester School of Management, UMIST, Manchester, UK Keywords Internal marketing, Employee communications, Marketing theory, Case studies, Literature review Abstract Internal marketing
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SETTING UP A NEW MANUFACTURING BUSINESS UNIT IN BRAZIL. Hofstede defined national culture as the set of collaborative beliefs and values that differentiate people of one nationality from those of another. (Vance and Paik, 2006). This essay is going to state the cultural differences between Denmark and Brazil that will need to be taken into consideration before setting up a new business unit and also assess the possible management models that may be suitable in the context. DANISH CULTURE.
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divided into two categories: internal and external. An internal stakeholder for the company is someone who works for the company and therefore is interested in various aspects of the business. External stakeholder, on the other hand, is someone who is interested in the performance and other aspects of the business, even though the individual does not work for the company. Sainsbury’s internal stakeholders can be external stakeholder of the company at the same time. For example, Sainsbury’s employees
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Australia Shams Rahman University of Sydney ABSTRACT Supply chain performance is a rapidly developing area of research. Many companies are trying to find tools for enhancing performance measures in response to turbulent business markets and for efficiently controlling their business activities. Little empirical research has been conducted on the performance of retail supply chain in Taiwan and other Asian countries. Two factors affecting current retail supply chains, buyer-supplier relationships and
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Finance Definitions Finance – Is the study of people and business invest and raise capital to fund them. It is the study of how it addresses the following: 1. What long-term investments should the firm undertake?This area of finance is generally referred to as capital budgeting. 0 2. How
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Supervisor-Subordinate Relationships Both transformational leadership and leader-member exchange leadership theories have been an issue of discussion for many scholars. The majority of authors agree that transformational leaders ‘have qualitatively different and quantitatively greater effects on their followers than the effects of exchange leaders’ (Gupta & Krishnan 2004, p.7). This essay builds on the existing literature about these two theories and will try to draw a parallel between LMX
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Corporate Social Responsibilities 1. Introduction According to Argenti,Pul.A (2007) Many companies have a separate subfunction in the human resources area to deal with community relations and a foundation close to the chairman that deals with philanthropy, but the two should be tied closely together ascompaies take on responsiblities in communities in which they operate.When constitiuencies involved and the most importantthis hs in shaping the imge of the firm, this subfunction also needs
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- Negative impact on the environment, labor and human rights. - MNCs’ and national state goals are not always compatible - MNCs out-compete local firms. MNCs have immense political power. 51 of the 100 biggest economies in the world are now MNCs. Business is in the driver’s seat, corporations determine the rules of the game and governments have become referees, only enforcing rules. Are MNCs really agents of technological change? Some scholars question the efficiency of MNCs, suggesting that they
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largely from the contexts of services marketing and relationship marketing. In services marketing, for example, promotion can be part of the service delivery. Exchanges between the service agent and the customer can elicit information about customer requirements, and also permit the service agent to explain the organisation’s products and how these might meet the customer’s needs. Similar kinds of exchanges can occur in the relationship marketing interest in business-to-business marketing transactions
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Introduction page 2 2. The external environment page 3 3. Three models of relations between the company and the external environment page 7 4. Analysis of internal environment page 8 5. Conclusion page 9 6. References page 9 1. INTRODUCTION From the characteristics of the company as a technological and open economic system, it follows that the relations with the surroundings are basis of its operation and development. Just like the company
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