two that did the work of 20. Your administrative support and the continuous and timely feeding of current events internal and external to DoD was outstanding. Thanks a bunch! Last, but certainly not least, thanks to all the members of the Strategy Core Team-- Arun, Brave, Erik, Helena, Jim, Karen, Kate, Melissa, Nick, Penny, Jason, Mike, Pat, Rosemary, Roy, Steve Miles, Steve Carkeet, Teresa, and Ting; you guys are truly the best and the brightest. It was a joy to serve with you all. Table
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Room: N311 SSB Office Hours: By appointment Secretary: JoAnne Stein Office: N305B SSB Telephone: 416-736-5087 Brief Description This course examines business and corporate strategy. The focus is on strategic management, the process of choosing and defining purposes and objectives, formulating and implementing a viable strategy and monitoring strategic performance. It deals with the organization in its totality and demonstrates how and why the various functions of business are interdependent and need
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Fedex AnnuAl RepoRt 2011 poweRFul, lonG-teRM tRendS in GlobAl tRAde Revolve ARound Fedex. The global shipping arrow poinTs up We’ve reached a tipping point in how the world works. The largest economy in the world is no longer the economy of any one country — it’s the economy of global trade of goods and services. Value: $18.3 trillion in 2010. At FedEx, our job is to facilitate these transactions, the heart of commerce, by providing access — moving goods across the global supply chain. Macroeconomic
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goal in this part is to introduce the two main sections of the course, international manufacturing and international service. For manufacturing we start with the simple proposition that decisions about our company’s competitive strategy leads to a supply chain strategy which then leads to a supply chain structure. We provide a strategic framework that can be used to analyze design, planning, and operational decisions in a supply chain. This framework focuses on supply
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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Introduction Today’s companies are confronted with rapidly changing business environments and a seemingly ever-increasing complexity. The current financial and economic crisis is just one – albeit a very significant one – driver of change. All business fields − and the logistics industry in particular − will be affected by those developments. More than ever, companies need to be ready to adapt to shifting situations. As being part of one of the largest logistic company in the industry, we have got
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Journal of Macromarketing http://jmk.sagepub.com/ Market Responsiveness to Societal Interests Tracy L. Gonzalez-Padron and Robert W. Nason Journal of Macromarketing 2009 29: 392 DOI: 10.1177/0276146709344954 The online version of this article can be found at: http://jmk.sagepub.com/content/29/4/392 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information for Journal of Macromarketing can be found at: Email Alerts: http://jmk
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should be able to have: 1. An understanding of the scope of business market especially the differences between Consumer and Business to Business Market; 2. An appreciation of management, marketing, costs etc problems emerges in an organizational context; 3. An ability to solve problems arise in a business environment;& 4. A concept in business planning of marketing activities in a business marketing environment. EVALUATION 1 small case presentation (no written report)10.0% 1 bigger case
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1 CHAPTER © John Stillwell/PA Wire URN: 8920071 (Press Association via AP Images) What Is Marketing? structures the book and the way you should think about marketing (specifically, we’ll define all the terms in 5Cs, STP, and 4Ps). We will then dig right into the customer perspective: How does a customer (consumer or business) make a buying decision? Marketing is ultimately about deFining Marketing If you ask the average person “What is marketing?” he or she might respond in one of the
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Enterprise Resource Planning: Developments and Directions for Operations Management Research Robert Jacobs and Elliot Bendoly Operations and Decision Technologies, Indiana University, Bloomington, IN 47405 Decision and Information Analysis, Emory University, Atlanta, GA 30322 Abstract Enterprise Resource Planning (ERP) has come to mean many things over the last several decades. Divergent applications by practitioners and academics, as well as by researchers in alternative fields of study, has
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