important in which company or organization this leader will be able to achieve its success. Therefore I would like to tell first some more words for the history and success of Continental Airlines – a major U.S. airline headquartered in Huston, Texas * In 1934: “Varney Speed Lines” was founded.The beginnings of Continental Airlines started in 1934, when Walter Varney founded an airline company that he named Varney Speed Lines. . * 1937: After 3 years a young an entrepreneur Robert Six's bought
Words: 983 - Pages: 4
trouble. in 1994,Continental Airlines field for bankruptcy(for a second time) ,lost $613 million ,and was ranked dead last in industry indicators such as on-time performance among the major carriers. So bleak was their situation that Continental’s mechanics used to routinely rip the logos off their uniforms so if they ran errands after work, no one would know they worked for the company. The result of these efforts was a demoralized workforce and a corporate reputation that put Continental near the top
Words: 731 - Pages: 3
Classic Airlines Solution Odessa Mattern Marketing/571 University of Phoenix Heidi Kelley April 18, 2011 Introduction This paper will be to analyzing and apply a problem-solving process situation at Classic Airlines. Using in the process to come up with the final analysis for Classic Airline. The beginning will give background on the company. The middle will address the problems that Classic Airline is facing It will also show how the challenges and opportunities in each department
Words: 1711 - Pages: 7
American Airlines 1992 Value Pricing Strategy Evaluate American’s 1992 announcement of a new rate structure: a. What changes did American make? To replace the old domestic air-fare system with 16 different prices, discounts, and restrictions that are constantly changing, American made four key changes to its fares. 1. Instead of 16 different prices, American simplified its pricing structure to include only 4 kinds of fares: a first-class fare, a coach fare that can be bought anytime before
Words: 1144 - Pages: 5
THE AIR TRANSPORTATION STABILIZATION ACT OF 2001 1 The Air Transportation Safety and System Stabilization Act of 2001 And it’s Effects on the Airline Industry Matthew J. Garcia Embry Riddle Aeronautical University Aviation Legislation/ASCI 254 February 23, 2012 Professor Peters THE AIR TRANSPORTATION STABILIZATION ACT OF 2001 2 Abstract Due to the devastating acts on September 11, 2001, a bill
Words: 1334 - Pages: 6
WHY CONTINENTAL: A $385 million loss for the final months of fiscal year 1994 signalled Continental might go bankrupt. Continental was in dire straits because the deregulation of the commercial airline industry in 1978 ushered in a new era focused on mergers and acquisitions and bitter employee-management relations. Venerable airline brands with a commitment to quality, like Continental, were prime takeover targets. After Texas Air Chairman Frank Lorenzo (HBS 1963) secured Continental in his hostile
Words: 1269 - Pages: 6
passengers a high quality services. VI. Marketing Strategy Executive Summary: Early in 1987, Texas Air bought Eastern Airlines and the financially troubled People Express. Texas merged Continental, New York Air, and People Express into one full-service, low-fare airline under Continental banner, making the continental the third largest airline in the United States. They believe in giving its customers what they want; that is, the best possible service at the best possible price. The airline is committed
Words: 1014 - Pages: 5
BA employs about 13,000 cabin crew staff and half of them planning to take industrial actions against the management due to changes of pay structure, travel concessions charges, failure to restore staff travel arrangements, disciplinary action taken against staff. Millions will see their wages are going to be frozen or benefits cut while strike persists at an airline, half of them expecting that rises in basic salary from February 2011. Therefore existing cabin crew expect a new top-up payment to
Words: 1192 - Pages: 5
shipper the carrier will not be held liable. I will give you examples and also discuss when the act of a shipper reduces a carrier liability. Before I get into the exceptions I first must give you the general rule so that you can better understand what the exceptions are for act of the shipper. If there were any damage, delay, or loss because of the negligence or oversight of the shipper, consignee or any other party with a legal right to exercise authority over the freight, the carrier cannot be
Words: 942 - Pages: 4
increase efficiency, safety and economy, three major airlines including American Airlines came up with procedures to comply with the changes in service bulletins 34-48 and 5459 by removing the pylon and the engine as one unit. American Airline and Continental Airlines designed their own procedure which did not require FAA’s approval which eventually damaged the critical member of the aircraft. American Airlines program had deficiencies and they contributed to the accident. Contributing Factors Contributing
Words: 879 - Pages: 4
