held, headquarter in Taiwan was very dissatisfied with the poor performance of the branch office in Shanghai, which runs counter to its expectations. Allen looked at the crowded street. He found that the only 7-eleven convenience store on the street was besieged by two FamilyMart stores that were filled with customers. He couldn’t help wondering: What’s wrong with the company’s strategy that was so successful in such overseas markets as Japan, Taiwan, and US, but failed the competition in Shanghai?
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Case study of Seven-Eleven Japan Co. 1. Convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? Ways of responsiveness of convenience store Risks supply chain Fast replenishment: Cost of transport 1-3 times daily store delivery Rely on the stability of Transport Local inventory: Cost of inventory maintenance
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Seven-Eleven Japan was first established in 1973. They set up their first store in Koto-ku, Tokyo, in 1974 and the company was first listed on the Tokyo Stock Exchange in the month of October, in 1979. In 2004, it was owned by the Ito-Yokado group which alongside the Seven-Eleven stores, managed a chain of supermarkets in Japan and owned a majority share in southland-the company managing Seven-Eleven in the United States. The founder of both Ito-Yokado and Seven-Eleven Japan, Masatoshi Ito, started
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7-Eleven Inc is the operator, franchisor and licensor of convenience stores. As an American company, it expanded the global market quickly and successfully, especially in Taiwan. Marketing is key to 7- Eleven’s success. In learning its global corporation’s marketing mix, I will mainly focus on following four parts. First, the company’s marketing strategy in the united state will be discussed. And then 7- Eleven’s market entry strategy in Taiwan will be focused on. Thirdly, marketing mix about 7-Eleven
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make a profit (Scarborough, 2012). 7-Eleven is a very successful brand and franchise that is known worldwide. As a frequent patron of this established, an opportunity has been identified to directly compete with 7-Eleven. As a competitor in the convenience store market the establishment would be called G’s Stop N’ Go. As a direct competitor, research is necessary to understand the strengths and weaknesses of 7-Eleven to be able to compete and make effective decisions. From state to state and city to
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we set out to launch our new plastic bottle we had the challenge of not only reaching the 12-24 male target, but reaching them near where a majority of purchases were made–at c-stores. The plan combined traditional outdoor elements such as 30–sheets and 8–sheets with non-traditional elements such as wild postings, c-store posters, aerial media and wrapped buses to cut through the clutter. The outdoor program was extremely effective at visually demonstrating the benefits of our new bottle (grippability
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Donald Beauchesne Business Law Final Convenience Store I plan to open a convenience store, with gas station, when I finish with college. I have many years of experience managing and running a supermarket as well as a convenience store. I find a convenience store, as opposed to a supermarket, to be more of a personal business relationship with the customers. In time, you get to know the customers on a first name basis and this makes for a better consumer experience for the shopper as well as
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franchisor and convenience store, 7-Eleven expanded the international market quickly especially in Taiwan. The main factor that made 7-eleven succeed is the marketing strategy and learning the global corporations marketing mix. Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores.” Among several
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looking to expand to a second location. Should the second store be as successful as the first we would look at expanding every three to five years to avoid rapid expansion. Management has combined experience of eighteen years’ experience. Highlights Objectives Our immediate goal is to expand to our second location. Our long term goals are to grow into a chain throughout the city and perhaps the country. Mission Statement To bring convenience and quality to corporate America by providing high quality
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especially given the greater distances and lower store density. Questions 1. A CONVENIENCE STORE CHAIN ATTEMPTS TO BE RESPONSIVE AND PROVIDE CUSTOMERS WHAT THEY NEED, WHEN THEY NEED IT, WHERE THEY NEED IT. WHAT ARE SOME DIFFERENT WAYS THAT A CONVENIENCE STORE SUPPLY CHAIN CAN BE RESPONSIVE? WHAT ARE SOME RISKS IN EACH CASE? As responsiveness increases, the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to this uncertainty
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