Chile copper mine as an example, and would have to communicate the message to the families as well as the company’s employees, different priorities go into each message. Victims Family Needs The first thing to bear in mind with this tragedy is that as a spokesperson for the company responsible for the collapse, probably will be viewed with skepticism. The person also might lack credibility when portraying his message. The person taking responsibility at the moment of the mining collapse, Chile’s
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message the same for both. Considerations to what type of audience and their roles must be taken in advance to ensure your message has the right tone and content for the directed audience. The topic of this assignment is the 2010 Chilean Copper Mine Collapse. When constructing any type of communication to the families of the miners, you would want to take into consideration the needs of the families. They are looking for answers, hope, and help from you as a company. In the communication you
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Knowing Your Audience Brian Hedlund BCOM/275 May 30, 2013 Lisa Beggs Knowing Your Audience Public communications during a time of crisis can be critical. It is important to identify the target audience, determine the needs of the audience, and determine the channel of communication for the audience. Considerations of the Audience The two core audiences from the Chilean Miner accident are the families of the victims and the employees of Minera San Esteban
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Knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. The disaster of the Chilean copper mine in South America is one example of where knowing your audience was a very significant issue. In a Chilean copper mine, a disastrous downfall in one of the shafts of the mine has left 33 miners trapped 310 meters (1017 feet) below the ground. The outcomes of the company and their reaction to the disaster would eventually define how
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uplifting manner; words can turn a challenging or seemingly bleak situation around. The story of the workers trapped in the copper mine in Chile was an example of a seemingly bleak situation, as the miners fought to stay alive while being rescued. An interesting yet sympathetic dynamic about this story is the feeling of being trapped did not only affect those physically trapped in the mine. These people are fathers, sons, brothers, friends and co-workers who one would be safe to assume that the people connected
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Chilean copper mine disaster in South America, knowing the audience will help the company communicate effectively between the workers needs, the needs of the entombed family members and the mass media. This information has to be told to each group in a different way. As we can all remember, a small copper mine in northern Chile suffered a cave-in on August 5, 2010, leaving 33 workers trapped underground at a depth of around 300 meters (Weik, 2010). The Minera San Esteban Primera copper mining company
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with a tradition of excellence in mining and metal refining were brought together. In October of 2008 (1), the management of the company announced the launch of a simplified brand name, Teck, and the formation of five business units specializing in copper, metallurgical coal, zinc, gold and energy. The company has expertise across the full range of activities related to mining, including exploration, development, smelting, refining, safety, environmental protection, product stewardship, recycling
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Chilean Miners On August 5, 2010 a mine in northern Chile collapses and 33 men are trapped inside. Before anything can go out to the media or families the situation and facts need to be put together so more chaos is not created. For the family member the message needs to be conveyed with emotions and sympathy more than facts. The family knows the situation is bad and do not need to hear facts that would make it worse. They need to hear that everything is going to be ok, and everyone is working to
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Chilean Mine Collapse Garret Rife BCOM/275 October 9, 2011 Randi Plante Chilean Mine Collapse On August 5, 2010 one of the worst things fathomable for the 121-year-old Copiapo copper mine located in Chile occurred. The mine collapsed on itself trapping 33 unfortunate miners in the process. They were trapped with no escape route open to them and were left to the perils of the unforgivable crawl space that they would now call home. "The buried men, who became known as "Los
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Your Audience Nicole Mills BCOM/275 2/27/2012 Mark Trollinger Knowing Your Audience Understanding the needs of your audience is always important, but even more vital when dealing with disasters such as the Chilean copper mine collapse in 2010. In a scenario as dire as this, a company must address the families, friends, co-workers of the miners, and the community. Public relations officers must remain composed, polite, empathetic, and optimistic when providing information
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