Business-Level and Corporate-Level Strategies Shemeika Goodwin Strayer University Professor Dr. Yemer February 15 2015 Abstract This research paper will analyze the business-level strategies for Coca-Cola to determine the business-level strategy that is most important to the long-term success of the firm and whether or not the decision was a good choice. It will also analyze the corporate-level strategies for Coca-Cola and determine the corporate-level strategy this is most important to the
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ASSIGNMENT CORPORATE STRATEGY - MBL93DU DETAILS Kudzai Lister Pasipanodya 2 Newcastle Road Workington Harare Zimbabwe +263773205843 ASSIGNMENT DETAILS Submitted By | Kudzai Lister Pasipanodya | Student Number | 78043824 | Date Submitted : | 29/05/2015 | Module Code | MBL93D-U | Assignment Number | Assignment 1 | Lecturer Name | Dr F du Toit | PERCENTAGE OBTAINED: __________________________ LECTURER COMMENTS: UNISA GRADUATE SCHOOL OF BUSINESS LEADERSHIP
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CORPORATE LEVEL STRATEGIES DEPARTMENT of MANAGEMENT STUDIES DEFINITION • Corporate level strategy is concerned with the strategic decisions a business makes that affect the entire organization. • Financial performance, mergers and acquisitions, human resource management and the allocation of resources are considered part of corporate level strategy. TYPES OF CORPORATE STRATEGY • Value-Creating Strategy • Value-Neutral Strategy • Value-Reducing Strategy VALUE-CREATING STRATEGY
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Strategy and Planning What is Strategy? The term ‘strategy’ proliferates in discussions of business. The term ‘strategy’ is derived from the Greek word ‘stratēgia’, which means the “art of the troop leader”: a plan, course of action, or a set of decisions creating a pattern or a common link. All the successful business enterprises today constantly take in new information about their markets, customers, and operating environments. Then, management uses that knowledge and data to shape new strategic
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Implementing Strategy in Companies That Compete Across Industries and Countries 13 - 1 Managing Corporate Strategy Through the Multidivisional Structure • Functional or product structures are not sufficient when a company enters new industries • Multidivisional structure innovations – Divisions (operating responsibility) – Corporate headquarters staff to monitor divisions (strategic responsibility) – Each division may be organized 13 - 2 Multidivisional Structure 13 - 3 Advantages
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Intarnational issues in strategy implementation Some obstacles to effective execution The road to effective strategy execution is full of potholes and dangers. What are some of them? * Planning and execution are interdependent. Strategy formulation and implementation are separate, distinguishable parts of the strategic management process. Logically, implementation follows formulation; one cannot implement something until that something exists. But formulation and implementation are also interdependent
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| | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing
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Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different types of architecture found among a sample
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Cornell University ILR School DigitalCommons@ILR Visiting Fellow Working Papers International Programs 3-1-2005 The Role of Corporate HR Funcitons in MNCs: The Interplay Between Corporate, Regional/ National and Plant Level Elaine Farndale Erasmus University Rotterdam, farndale@few.eur.nl Jaap Paauwe Erasmus University Rotterdam, paauwe@few.eur.nl Follow this and additional works at: http://digitalcommons.ilr.cornell.edu/intlvf Part of the Human Resources Management Commons This
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have managers operating at different levels of an organisation: corporate-level, business-level, functional-level and operational-level. • Corporate-level managers include the chief executive officer (CEO), senior executives and the corporate staff. The corporate-level managers manage the strategic management process for the whole organisation. These managers may carry designations such as CEO, managing director, executive director or president. • Business-level managers are the strategic leaders
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