Corporate Sales And Marketing Notebook Computer

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    Student

    appeared as an ICSEAD Working Paper (No.2006-16). Further helpful comments from anonymous reviewers are much appreciated. The NUS Academic Research Fund (R-109-000-050-112) supports the research project underpinning this paper. I am grateful to all corporate and institutional interviewees for their generosity and helpfulness, my research collaborators, Jang-sup Shin and Yong-Sook Lee, for their significant intellectual inputs, Angela Leung for her excellent research assistance, and Graham Bowden at Manchester

    Words: 14480 - Pages: 58

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    Busn 412

    The Acer Group is one of the world's largest PC and computer component manufacturers. Associated Acer companies include the world's third largest PC manufacturer, and Acer's mobile computers, network servers and personal computers are ranked in the world's top ten most popular brands in their respective product categories. Acer is the market leader in many countries around the world, and is ranked in more than 30 countries globally owing to the strength of its core business. On the distribution side

    Words: 6727 - Pages: 27

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    Dell Analysis

    SITUATION ANALYSIS In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept; that personal computers could be built to order and sold directly to customers. Michael Dell believed his approach to PC manufacturing had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers, and (2) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components, and finished goods

    Words: 1665 - Pages: 7

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    Dusk at Dell

    as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace, laying greater impetus in fast emerging markets such as China and India, and focusing more on R&D efforts in order to ensure that higher levels of innovation are achieved by the Company. Introduction Dell, Inc. (“Dell”, the “Company”) is a multinational company that specializes in the development, manufacture, marketing and servicing of computers and computer related products

    Words: 4095 - Pages: 17

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    Apple vs Dell

    Indian Institute of Management Ahmedabad EXECUTIVE SUMMARY The computer industry is highly competitive and is characterized by large number of competitors and price based competition. Factors like technology, income levels and internet usage are drivers of growth in the industry. In this industry Dell and Apple have followed two distinct strategies to succeed. Dell has Just-in-time manufacturing facilities, direct sales to customers, mass customization and build-to-order manufacturing. It

    Words: 4446 - Pages: 18

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    Amd Strategy a Case Study

    Professional Management Skills Assessment AMD – A marketing Case study November 2011 What would it take for AMD to see a significant increase in its market share in processors used in corporate desktops and notebooks? How can the success of Opteron in the server segment be leveraged to other segments? To increase her sales volume and be able to have a significant market share and be able to really compete with Intek on the desktops and notebooks processors market, AMD has to improve a lot her

    Words: 2021 - Pages: 9

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    Strategic Research About the Lenovo Technology Company

    Dennett Oct .11.2014 Abstract Lenovo is a Chines multinational computer. It leads Chinese electronic industry market because it has successful competitive strategy and excellent management. As a one of global the Fortune Top 500 enterprises, and became the world’s largest personal computer manufacturer in 2013. (1) The Lenovo is worth research. Introduction Lenovo Group Ltd. (stylized as Lenovo) is a Chinese multinational computer technology company with headquarters in Beijing, China, and Morrisville

    Words: 1644 - Pages: 7

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    Amd Customer Concentric Approach Explanations

    PROFESSIONAL MANAGEMENT SKILLS ASSESSMENT Due to the 4 November, 2010. CONTENTS LIST Executive Summary 3 Introduction 4 1. What would it take amd to see a significant increase in its market share processors used in corporate desktops and notebooks? how can the success of opteron in the server segment be leveraged to other segments? 5 2.What do you make of amd’s “power campaign”? Is the value proposition it highlights compelling to end users? 6 3. How concerned should amd be

    Words: 3447 - Pages: 14

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    Bus 630 Managerial Accounting Dell Inc.

    Dell Inc. Tanner Dean Ashford Managerial Accounting BUS 630 Instructor Aisha Meeks March 05, 2012 Dell Inc. Dell, a Delaware corporation, was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs (Dell, 2005, p. 1). Dell Inc., with fiscal 2011 net revenue of $61.5 billion, is a premier provider of products and services

    Words: 1830 - Pages: 8

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    Brands

    the end of 2004, Samsung had around $80 billion in net sales, $60 billion in assets and had 113 thousand employees worldwide. Also, in 2004 Samsung stood up ahead of many their competitors such as Phillips, Kodak, and Panasonic. By that time the company produced TVs, AV equipment, and computers; the Telecommunication Business, which manufactured mobile phones and networking equipment; the LCD Business, which made LCD panels for notebook computers, desktop monitors, and HDTV; and the Digital Appliances

    Words: 709 - Pages: 3

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