apple inc in 2010 Lou Marino The University of Alabama espite the effects of ongoing poor economic conditions in the United States, Apple Inc. celebrated record quarterly revenues and unit sales of computers during its third quarter of 2010. In addition, the company's newly released iPad tablet computer had sold 3.3 million units between its April 3, 2010, launch and the June 26, 2010, quarter end. The company also sold 8.4 million iPhones during the quarter. Most of the smartphone units sold
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MARKETING CASE STUDY MATCHING DELL SUBMITTED BY: GROUP C2 Aniruddh Singh Rathore Himanshu Arora Jeevan James Raghavendra B Shenoy Ramya Dadi 1. Executive Summary Dell Computer Corporation is one of the world’s largest computer systems companies. Since its establishment in 1984, Dell has been selling personal computer systems with a great after sales support. It designs and customizes products and services according to the requirements
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TIME LINE: 1985-1997 : Sculley (1985-1993) Desktop publishing and education Apple into the corporate world Desktop publishing (Aldus Pagemaker) Networking and connectivity 1990 market share stabilised at 8% Education market actually 50% market share Apple customers “love their Macs”vs IBM users “put up with” their machines Apple and IBM formed a JOINT VENTURE to create a new OS and other software. 1985-1997 : M Spindler and G Amelio (1993-1997) Reinvigorate core markets (education K-12 and
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.............31 Dell Inc. © MarketLine Page 2 Dell Inc. Company Overview COMPANY OVERVIEW Dell Inc (Dell or “the company”) is one of the leading technology companies, offering a broad range of products, including desktop personal computers
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Intel, which had a dominant position in microprocessors for the server and personal computer (PC) markets. However, Intel’s dominance was eroding as Opteron gained acceptance and AMD focused on “customer-centric innovation” under Ruiz, who was appointed CEO in 2002. Driven by Opteron’s success, AMD’s unit share in servers for the second quarter of 2006 rose to 26%, up from 11% in Q2 of 2005.1 The top four computer-makers that sold the vast majority of servers—Hewlett-Packard (HP), Sun Microsystems
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ORGANIZING A BUSINESS: BASIC BUSINESS FUNCTIONS * The decision of what to produce is called a strategic choice because it determines your likely customers, the kind of employees you will need, the production methods and facilities needed, the marketing themes, and many other choices. * The five basic entities in a business with which it must deal are: suppliers, customers, employees, invoices/payments, and, of course, products and services. * BUSINESS PROCESSES * The
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Company that not only manufactures and sells but also provides high quality customer service for their computers and related products. The company is leading the industry in research and development through the analysis of consumer needs, cutting edge solutions, and strategic partnerships. Michael Dell founded this company in 1984 out of his college dorm room on the premise to sell computer systems directly to customers. Dell’s business idea of selling direct was established in order to understand
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Rivalry Between Firms 2 Force of Buyers 2 Force of Suppliers 2 Force of New Entrants 2 Force of Substitutes 2 Company Situation Analysis 2 Corporate Strategy 2 Generic Strategy 2 How Well Is This Strategy Working? 2 SWOT Analysis 2 Cost Competitiveness 2 Diversification Efforts 2 Financial Analysis 2 Market Share 2 % Change in Sales 2 Operating Margin 2 Net Profit 2 Net Profit Margin 2 Working Capital % Change 2 Long Term Debt % Change 2 Shareholders Equity % Change
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Group Assignment 2: Dell- New Horizons (Rangan and Bell) Marketing for Managers Group C: Saturday, 29 June 2013 Summary Could anyone imagine some thirty years ago the global influence a young college freshman would have on the world? Michael Dell’s build your PC to order idea was just that, a game changer. A few years after coming to market, Dell was the 3rd most admired company by fortune magazine. By the early 2000’s Dell like other PC companies began to see a rapid decline in revenue
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The Globalization and IHRM of Lenovo ⅠIntroduction Lenovo Group Limited is a Chinese multinational personal technology company that develops, manufactures and markets desktop and notebook computers, workstations, servers, storage drives, IT management software, and other related products and services. Lenovo was incorporated in Hong Kong in 1988 under its previous name, Legend.[1] Lenovo's principal operations are located in Morrisville, North Carolina, Beijing, China and Singapore. (Global
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