Q. How should Pepcid be positioned- treatment or prevention- and what are the implications? Pepcid Ac would work best when positoned as a treatment drug.We can look at it from different levels: Market demand/ Market research- - 2 tests with BASES methodology indicate that treatment has greater appeal over prevention with respect to the target groups- dual users as well as traditional antacid users. (Table D). While the focus groups and concept tests favored prevention and treatment (both together)
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that Orlistat has, leading to judgments that it is a superior treatment for achieving weight-loss and resulting in strong endorsements from the medical community. Weight-loss supplements can be classified as either prescriptive drugs or over-the-counter (OTC) remedies, and in general, OTC remedies are not as popular with consumers as prescription drugs for stimulating weight-loss in overweight individuals. This tendency to favor prescription drugs over OTC remedies is due in part to a lack of government
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Veterinary Pharmaceutical Compounding Overview Let’s start off with a little background information to set the stage. The pet industry has grown continuously since 1994 despite changes in the economy. Putting things in perspective, this industry is the second highest-growth industry after consumer electronics. In 2009, the value of the U.S. market for pet care was estimated at $46 billion. This is expected to increase to $56.5 billion by the end of 2014, for a compound annual growth rate (CAGR)
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Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx? Why or why not? In your answer, please address the company’s drug development and testing, marketing and advertising, relationships with government regulators and policymakers, and handling of the recall. No, Merck didn’t act in a corporate social responsibility in regards to Vioxx. Corporate social responsibility means that a corporation should act in a way that enhances society and its inhabitants
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Submitted To: RITAKA M’AM Submitted By: VIKASH L SHAH 118070592028 Introduction As with many other aspect of healthcare today, the market of OTC medications is undergoing dramatic change. OTC drugs (over the counter) are those drugs that sold without prescription from chemist. Before some years ago there was small no. of medications for treating minor problems such as cold, skin burn, diarrhea, fever, pain. Now list of OTC medicines has expanded to include
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would offer the convenience of shopping for customers such as filling your prescription the same day as your hospital or physician appointment, fill your prescriptions to take home with you upon being discharged from the hospital purchasing over-the-counter medications available for purchase and offers better service for your co-pay dollar . First and foremost thing needs to have for financial analysis is total cost of project. Total cost should include all visible or invisible cost and may consider
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Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription, the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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Week 2 Homework – Administrative Law Assignment State the administrative agency which controls the regulation. Explain why this agency and your proposed regulation interest you (briefly). Will this proposed regulation affect you or the business in which you are working? If so, how? Submit a copy of the proposed regulation along with your responses to these five questions. The proposed regulation can be submitted as either a separate Word document (.doc) or Adobe file (.pdf). This means you will
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opinion as to the overall appearance and acceptability of the label in your pharmacy: 4. Reference(s) used for this assignment: . PRECEPTOR COMMENTS (OPTIONAL): Fairleigh Dickinson University School of Pharmacy Assignment #2: Over-the-Counter Medication Assignment Student: ______________________ Site: _________________________ Date: _____________________ Print Name: ________________ Preceptor Signature ___________________ Please use the respective forms on the following pages
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First Last Teacher Composition 1 16 November 2014 Legalization of Marijuana Marijuana is a very well-known drug that has been around for thousands of years. This drug is one of the most popular drugs in the world. Some of the most wealthy and prosperous people in the world use marijuana. There are reasons these people use marijuana but they still have to use it on the down low because it is still illegal in most states in the United States. Why is it still illegal? Marijuana is a very desirable
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