crayons, they’re entertainment sticks” * Crayola has always been a color company. Initially formed as a partnership in 1885 when cousins Edwin Binney and Harold Smith took over Edwin’s father’s pigment business. Binney & Smith incorporated in 1902 and in 1963 the corporation became a publicity-traded company under the symbol BYS. Now, more than 120 years later Crayola has grown and with color, creativity, learning, fun and a lot of new products. Marketing Analysis 1) Company’s corporate
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Marketing Analysis: Crayola LLC Company’s Corporate Name The corporate name is Crayola LLC. On January 1, 2007, the “Binney & Smith” name was retired and they started using the name Crayola LLC, since it was the company’s well-known brand. Crayola is a brand of artists’ supplies that is best known for its crayons. Crayola LLC claims the Crayola brand has a 99% name recognition in the U.S. household, which is why the name Crayola LLC is used in place of Binney & Smith. Crayola began
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[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark
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[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark
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[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark
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Crayola SWOT Crayola (Binney & Smith), a subsidiary of Hallmark, Inc. Corporate History Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character
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Crayola LLC Marketing Analysis 1. Company’s corporate name a. Formerly known as “Binney & Smith Company,” Crayola LLC became the new corporate name of the internationally known colorful company on January 1, 2007. 2. Company’s corporate headquarters a. Founded in New York City, Crayola LLC corporate headquarters shifted locations in 1976, traveling to Pennsylvania. b. 1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 3. Parent company I’m not sure
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HISTORY AND DEVELOPMENT OF CRAYONS The primordial crayon: What could it have been? A hardened piece of reddish clay, or perhaps a charred bone? Whatever its form, we can imagine the joy of cave children who, like youngsters today, wondrously discovered that the right tool could help them create images of saber-tooth tigers and other fascinations of the world around them. The years progressed and so, happily, did the concept and form of the crayon. Unfortunately, most writing instruments
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Farm The Crayola solar farm includes over 30,000 panels on 20-acres of land. These solar panels provide enough power to make 1 billion Crayola crayons and 500 million markers a year! Find out more fun facts about the Crayola solar farm by watching this video. Products The green trend meets school supplies and Crayola is leading the way with crayons made using solar power, markers made from recycled plastic and colored pencils produced with reforested wood. Find out more about Crayola products.
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Search Lesson Store Buy Video Exercise Store Powerpoint Home Crayola SWOT - Crayola (Binney & Smith), a subsidiary of Hallmark, Inc. Corporate History Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers.
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