Introduction 1.1 Investigate how human resource management contributes to the achievement of organisational objectives 1.2 Critically evaluate the role of human resource management within an organisation 1.3 Appraise the processes that an organisation uses to plan its human resource requirements 2.1 Evaluate the recruitment and retention strategies used in an organisation 2.2 Critically assess the techniques that are used for employee development in an organisation 2.3 Evaluate the contribution of
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| |STUDENT NUMBER: |YEAR: 2015/16 |GROUP: | |Module Number: MBA7003 |Term: I |Module Title : Marketing | |Tutor Responsible For Marking This Assignment: Dr Jean Suvatjis | |Module Leader: Dr Jean Suvatjis
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Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module
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of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalization and the execution of strategy. At the end of the module we are able to subject
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[pic] MKT 4100 Strategic Marketing Management Module Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number:
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does virtually no good.” Critically evaluate this statement and take adopt a position. Justify the position. 01-10 3. Critically evaluate how organisations can build emotional attachments with customers through brand management. Analyse the process that they adopt to create these attachments so that it would influence purchase decisions. 05 – 10 2 | Determine how to develop a Brand Equity measurement and management system | BRAND ARCHITECTURE 1. Critically evaluate the decision made
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country-market for the project. The analysis could be either a critical evaluation of an existing export decision and strategy or as a proposed strategy of a new country-market. You would need to use material from published sources to conduct your research. The task is to study the decisions or proposed decisions made during the planning and execution stages of the firm’s international marketing strategies and to critically analyse these decisions using the concepts learnt during this course. The
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Accountability of Risk Management 11 2.5. Critical Evaluation of Role of Monitoring and Budgeting in Risk Management 12 3. 3rd Task 13 3.1. Impact of External Influences on Managing Operational Risk 13 3.2. Role of Integrated Risk Management for Reducing Impact of External Factors 14 3.3. Analysis upon the Relationship between Risk and Marketing Strategy 15 3.4. Business Areas which are Influenced by Marketing Risk 15 3.5. Use of Benchmarking to Reduce Risk 16
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through Digital Marketing Campaign” Task One: Marketing Audit 1. 1) Identify the current and future challenges for the chosen organisation 2) For this evaluate in detail both external and internal environments from relevant information of a range of range of sources and analysis using appropriate marketing audit tools, frameworks, models for SWOT 2. Rationale for the choice of Digital Marketing Campaign with an evidence base for the development of the marketing plan Task
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Assignment marketing (Principles of Marketing) This assignment constitutes 40% of your overall grade for this module. “The centrality of marketing in creating growth and shareholder value suggests a new role for marketing both as a discipline and function…The concept of marketing that will make it more effective in tomorrow’s boardroom is one of contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process that seeks to maximise returns
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