there will be copies of the textbook available for sale in the University bookstore and on reserve in the library. RECOMMENDED READINGS To enhance your professionalism and marketing perspective, reading the following business newspapers and magazines is beneficial: * Business Week * Brandweek * Marketing News * Advertising Age * Wall Street Journal * Adweek * USA Today Money Section COURSE OVERVIEW Which brands make you happy? Starbucks? Apple? Nike? Coca Cola
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Marketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio
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matter and theme of a project. 5. Develop well structured solutions to an identifiable industry requirement or support a hypothesis / intellectual argument regarding an area of research. 6. Critically evaluate options and make justifiable recommendations for the subject matter. 7. Critically evaluate the approach and conduct of the project. 8. Demonstrate and conduct a project to good project management characteristics and Quality Assurance techniques. 9. Apply appropriate measures
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.................................5 II- Literature review............................................................................5 1- Strategy in the retailing sector......................................................5-7 2- Asda and its marketing strategies.................................................7-8 3- ASDA strategies and the main features of the UK retailing industry.............................................................................................8
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Analysis of Tesco’s Marketing Strategies Name: University: Course: Instructor: Date: Table of Contents 1.0 SUMMARY 3 2.0 INTRODUCTION 4 2.1 BACKGROUND 4 3.0 CURRENT SITUATION 5 3.1 PESTEL ANALYSIS 5 3.1.1 Political 6 3.1.2 Economic 6 3.1.3 Social 6 3.1.4 Technological 7 3.1.5 Environmental 7 3.1.6 Legal 8 3.2 SWOT ANALYSIS 9 3.3 DIFFERENTIAL ANALYSIS/COMPARATIVE ADVANTAGE – USP 9 4.0 RECOMMENDATIONS 9 4.1 SEGMENTATION TARGETING AND POSITIONING (STP) 9 4.1
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Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity
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decision making in a dynamic environment; Be aware of the economic, environmental, ethical, governmental, legal, social, technological etc issues associated with business activity; Develop skills in: decision making and problem solving in the light of evaluation, the quantification and management of information, where appropriate, effective communication, entrepreneurship. The emphasis should be on the application of concepts and issues to the local context where appropriate. 2.3 2.4 2 ASSESSMENT
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one 1.1Introduction. Tourism and hospitality industry is one of the largest industry in the world. It contributes 11% of the total world gross product. The driving forces of the industry include public relations and integration of proper marketing strategy. Public relations refers to the ability of an organization to foster a relationship with their consumers. For an organization to impress their clients it must commit to quality service delivery. Quality service ensures client satisfaction (Sasser)
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The evaluation of financial statements of organisations is critically important for the assessment of the entire performance of the firm and finally evaluation of better investment decisions. There are different financial tools that are accessible for establishing relevant analysis of the financial statements of organisations (Fernie & Ebooks Corporation, 2005: 9). One of the financial tools that are widely used in evaluating the financial statement is ratio analysis, which not only assists in the
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____________________________________________________________________ PROGRAMME HANDBOOK ____________________________________________________________________ ____________________________________________________________________ MASTER OF BUSINESS ADMINISTRATION GENERAL DEGREE ____________________________________________________________________ ____________________________________________________________________ JANUARY 2016 INTAKE ____________________________________________________________________
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