Cross Cultural Perspectives: Wal-Mart ETH/ 316 June 11, 2012 Laura Brodkey-Scott Cross Cultural Perspectives: Wal-Mart Introduction Wal-Mart is defined as the giant of retail and it is one of the largest companies in the world. It has grown to not only be a staple in America but internationally as well, touching base in countries such as Japan and China. It is a popular supercenter that is located worldwide. Wal-Mart is the largest retailer
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Cross Cultural Perspectives ETH /316 l Abstract In this essay I will identify a corporation located in the United States of America that has faced ethical issues operating internationally. I will also include in some detail, the results of my research. I will research a company that all Americans know and love- and over the last few years… this company has become one of the most popular retailers in the world- Wal-Mart. Yes, I know the retailer has been; reported on, complained
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Cross-Cultural Perspectives Wayne Hawley ETH/316 August 18th, 2014 Tana Romero Cross-Cultural Perspectives Wal-Mart is a global organization with a multinational presence. Wal-Mart started in the United States of America and after obtaining huge success in the U.S., they went global with their brand of marketing and selling products at a lower price than their competitors, in order to help lower income families. Wal-Mart is considered the world’s largest retailer, but this title has not
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Cross Cultural Perspectives M Viens ETH/316 November 24, 2014 Aubrey Weekes Cross Cultural Perspectives The Walmart Corporation is a large, major, and successful retailer in the United States. Walmart’s attempt at branching out in countries such as China, Mexico, Brazil, and Germany has failed. Globally Walmart is not performing well; they have had difficulties in these countries. Their global revenues, “grew by a mere 1% in 2013, and its revenue per square feet declined by
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Case Study: Wal-Mart’s failure in Germany Wal-Mart Stores, Inc. is the largest retailer in the world, the world’s second-largest company and the nation’s largest nongovernmental employer. Wal-Mart Stores, Inc. operates retail stores in various retailing formats in all 50 states in the United States. The Company’s mass merchandising operations serve its customers primarily through the operation of three segments. The Wal-Mart Stores segment includes its discount stores, Supercenters, and Neighborhood
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Christian Zapf 1 1. Define Wal-Mart’s strategy Traditionally, Wal-Mart has essentially had a low-cost, high volume strategy. The strategy aims at customer satisfaction through low prices and relatively good customer service. Here are the basic details. • Low cost: Wal-Mart has lower operating expenses than the industry average. The primary cost advantage is Wal-Mart’s superior distribution capability (location of stores, inside-out growth patterns, cross-docking, superior information management)
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many reasons why Wal-Mart‟s business model failed in South Korea, such as Consumer preferences and culture, Location, and Marketing arrogance all contributed to what one economist referred to as a failure. But under these basic economic decisions were a host of basic cross-cultural mistakes that fuelled the company’s poor strategic planning. 1. Consumer preferences and culture Most individuals believe that Wal-Mart failed to understand South Korean’s consumer preferences. Wal-Mart had relied on
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Christian Zapf 1 1. Define Wal-Mart’s strategy Traditionally, Wal-Mart has essentially had a low-cost, high volume strategy. The strategy aims at customer satisfaction through low prices and relatively good customer service. Here are the basic details. • Low cost: Wal-Mart has lower operating expenses than the industry average. The primary cost advantage is Wal-Mart’s superior distribution capability (location of stores, inside-out growth patterns, cross-docking, superior information management)
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Christian Zapf 1 1. Define Wal-Mart’s strategy Traditionally, Wal-Mart has essentially had a low-cost, high volume strategy. The strategy aims at customer satisfaction through low prices and relatively good customer service. Here are the basic details. • Low cost: Wal-Mart has lower operating expenses than the industry average. The primary cost advantage is Wal-Mart’s superior distribution capability (location of stores, inside-out growth patterns, cross-docking, superior information management)
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Differences in Culture Chapter Outline OPENING CASE: McDonald’s in India INTRODUCTION WHAT IS CULTURE? Values and Norms Culture, Society, and the Nation-State The Determinants of Culture SOCIAL STRUCTURE Individuals and Groups Social Stratification Country Focus: Breaking India’s Caste System RELIGIOUS AND ETHICAL SYSTEMS Christianity Islam Country Focus: Islamic Capitalism in Turkey Hinduism Buddhism
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