human nature on one side, and from an individual's personality on the other: 1 Cultural relativism there are no scientific standards for considering one group as intrinsically superior or inferior to another. 'Cultural relativism affirms that one culture has no absolute criteria for judging the activities of another culture as "low" or "noble". Symbols, heroes, rituals, and values Cultural differences manifest themselves in several ways - symbols, heroes, rituals, and values. The ‘onion
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the world was split into 9 different civilizational orders, and the West would clash with all of them, but in particular it would clash with the Islamic world, Japan and Russia. The realists have given little attention to the issue of identity or cultural politics. They focus on the behavior of states. However the liberals have recognized this thesis to some extent. Huntington’s view that the West would clash with the Islamic world was vindicated after the September 11th terrorist attacks, neoconservatives
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A COMPARISM OF HR POLICIES AND PRACTICES IN CHINA AND PAKISTAN INTRODUCTION The introduction of globalization has brought an awareness of the differences in partaking in business activities from one country to the other and from region to region. This is because policies and structures that guide the successful conduct of business activities vary. Human Resource is the most important asset for any organization as it is the source of achieving competitive advantage as well as the development
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International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson
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viable market segments. Practical implications – Examination of contextual factors provides a richer and deeper understanding of which international markets to enter and which segments to target. Within-country cultural diversity, dramatic economic and regional disparities and marked differences in the infrastructure need to be assessed. In particular, examination of contextual factors helps to shed light on heterogeneity within countries not only in customer behavior, but
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#1: Dr. Levitt’s theory of globalization vs. Douglas and Wind’s idiosyncratic theory Dr. Levitt suggests that the world is becoming a single, homogeneous market. Levitt stipulates that global corporations now operate “as if the entire world were a single entity” Levitt, p.13). In this market, all consumer needs and desires have boiled down to a basic want for products and services of the best quality and reliability, at the lowest price (Levitt, p.14). Technology is the catalyst for the development
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Meera Nanda - God and Globalisation in India Globalisation has brought rising prosperity to India’s new middle class. Nanda’s book ‘God and Globalisation’ examines the role of Hinduism, the religion of 85% of the population, in legitimating both the rise of a new Hindu ‘ultra-nationalism’ and the prosperity of the Indian middle class. Hindusim and Consumerism Globalisation has created a huge and prosperous, scientifically educated, urban middle class in India, working in IT, Pharmaceuticals and
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A STUDY ON BARRIERS OF CROSS-CULTURAL COMMUNICATION IN ELECTRONICBASED COMPANIES 1 Bibi Noraini Bt Mohd Yusuf, 2Zurina Bt Zulkifli, 3Intan Maizura Bt Abd Rashid, 4Syahida Bt Kamil, 1,2,3,4 School of Business Innovation and Technopreneurship Universiti Malaysia Perlis 1 bibinoraini@unimap.edu.my, 2Zurina@yahoo.com, 3Intan Maizura@unimap.edu.my, 4syahida@unimap.edu.my, Abstract Rapid growths in economic development and trade globalization have necessitate the number of firms to expand
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CHAPTER 4 SOCIAL AND CULTURAL ENVIRONMENTS SUMMARY Culture, a society’s “programming of the mind,” has both a pervasive and changing influence on each national market environment. Global marketers must recognize the influence of culture and be prepared to either respond to it or change it. Human behavior is a function of a person’s own unique personality and that person’s interaction with the collective forces of the particular society and culture in which he or she has lived. In particular
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Drivers of Brand Commitment: A Cross-National Investigation Name Institution Drivers of Brand Commitment: A Cross-National Investigation Introduction Brand commitment is the degree of psychological links between consumers and service or products they purchase. In fact, commitment towards a brand is the loyalty of consumers towards certain services and products produced by distinct businesses. Brands are a vital component of businesses, this is because they develop customer
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