Gineesh Jose MBA-B Roll No:1325 HINDUSTAN UNILEVER LIMITED CONTENTS Introduction Products Strengths & Weakness Marketing Strategies Facts Growth Rates Awards & Recognitions Competitors Recent News Games INTRODUCTION Hindustan Vanaspathy Manufacturing Company (1931), Lever Brothers India Limited (1933) and United Traders Limited (1935) together formed Hindustan Lever Limited in November 1956. First foreign company to offer its 10% equity to the Indian public
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MODEL B) SWOT ANALYSIS & KEY TAKEAWAYS COMPANIES BHARTI AIRTEL LIMITED RELIANCE COMMUNICATION HDFC BANK STATE BANK OF INDIA UNION BANK OF INDIA AXIS BANK LIMITED PUNJAB NATIONAL BANK HINDUSTAN UNILEVER LIMITED GODREJ CONSUMER PRODUCTS LIMITED DABUR INDIA LIMITED EMAMI LIMITED ICSA INDIA LIMITED For Private Circulation Only Hem Institutional Research Desk www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Indian Economy 20th February 2009 Indian Economy:
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GANN SQUARE OF NINE INTRADAY ANALYSIS Data used: Last Traded Price (LTP) at 9:30 am Stocks Analyzed: * ACC LTD * ULTRATECH CEMENT LIMITED * HDFC BANK LTD * AXIS BANK LTD * DABUR INDIA LTD * NESTLE INDIA LTD * APOLLO TYRES LTD * MRF LTD * DR. REDDY’S LABORATORIES LTD * SUN PHARMACEUTICAL INDUSTRIES LTD * APOLLO HOSPITALS ENTERPRISE LTD CEMENT INDUSTRY ACC LTD LTP: 1476.25 Resistance: 1491.89 1501.56 1511.27 1521.00 1530
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during 2012–25 The overall rural FMCG consumption continues to grow at 12.5 per cent during 2013-14 Total consumption expenditure to reach nearly USD3,600 billion by 2020 from USD1,328 billion in 2012 Source: World Bank, Emami Reports, Dabur Reports, AC Nielsen, McKinsey Global Institute (MGI) titled The Bird of Gold, Booz & Company, Aranca Research India’s working population to be more than double the total population of the US (361.6 million) by 2030 950 900 850 800 750
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The company under study is the FMCG behemoth Hindustan Lever Limited (HLL). A partially owned subsidiary of Unilever, HLL was set up in India in 1931. Today it has gained the status of the biggest FMCG player in the country. With a wide product base and a mass market focus, HLL touches the lives of people all over India. In the 70-odd years that HLL has been in India, it has adopted several different strategies to leverage its strengths and gain the success it currently enjoys. Backed by a very
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HIMALAYA HERBAL TOOTHPASTE CATEGORY AND BRAND INVOLVEMENT IN AN EMERGING MARKET Q1. Describe the Product category involvement based on the habits and practices of Consumers Q2. Identify the Cognitive and Affective associations with each segment . Classify the segments as low medium and high involvement in relation to cognitive and affective associations Q3. Explain the relationship between involvement and brand attitude in different segments: Are there inconsistencies in
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and convenience from pharma industry that they find in other segment. Indian Pharmaceutical Industry is poised for high consistent growth over the next few years, driven by a multitude of factors. Top Indian Companies like Ranbaxy, DRL, CIPLA and Dabur have already established their presence. The pharmaceutical industry is a knowledge driven industry and is heavily dependent on Research and Development for new products and growth. However, basic research
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Rural India offers tremendous growth opportunities for insurance companies, says assocham Insurance companies can add about Rs. 1000 crore to their networth from nearly 200 million rural folk that are looking for alternate savings channels for their surpluses provided these come out with innovative schemes at affordable premium, according to The Associated Chambers of Commerce and Industry of India (ASSOCHAM). Assocham paper on `Rural India and Its New Investors’ adds that insurance companies
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PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_
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HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere
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