COLGATE-PALMOLIVE < Colgate Zig Zag.. Colin.. > Colgate-Palmolive Parent Company Colgate Palmolive Category Consumer Products Sector FMCG Tagline/ Slogan Colgate World of Care USP Colgate toothpaste brand is one the most respected brands in the world STP Segment Products and services for daily needs Target Group Every household especially the middle class Positioning A company which makes products for caring for its consumers Product Portfolio
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FMCG NOVEMBER 2011 For updated information, please visit www.ibef.org 1 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities Useful information For updated information, please visit www.ibef.org 2 FMCG NOVEMBER 2011 Advantage India Growing demand • Attractive opportunities • 2018E Market size: USD74 billion Rising disposable income of the young population has been a major growth driver for
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Economics of industry According to Daniel O. Klier, diversification is defined as a process when the firm enters into a new product category than the industry that it is currently working in. Thus, diversification leads to the firm entering into new markets by offering new product range. Currently, many companies have been initiating to enter into diversification since it helps to reduce their dependency on a single product range and its limited market. Over a period of time, many companies have
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Executive Summary: Our company Potdar & Sons ltd. was formed more than 50 yrs ago on a revolutionary idea with the simplest mission of adding Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term. Our purpose is to provide branded products and services
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A STUDY ON EMPLOYEE WELFARE IN ASHOK LEYLAND LTD. [pic] SUBMITTED BY K.KAMAL RAJ (33231125) For the partial fulfillment of the requirement for the Degree of Master of Business Administration University of Madras [pic] Department of Management Studies, University of Madras, Chepauk- 600005. JUNE-2011 PROJECT REPORT-sample.docx (Size: 35.96 KB / Downloads: 25) 1 INTRODUCTION Conflict is a natural and very typical phenomenon in every
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Questionnaire * Which brand of toothpaste you are currently using? Colgate (specify which product) Close-up Dabur Sensodyne Himalaya Meswak Other: * These questions talks about your involvement towards your brand. It is on a scale of 1 to 5, where 1 means –strongly disagree, 2 means –disagree, 3 means –neural, 4 means –agree and 5 means –strongly agree. Srl. | Statement | 1 | 2 | 3 | 4 | 5 | 1. | Toothpaste is valuable for me | | | | | | 2. | Toothpaste is relevant
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FMCG industry Overview Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: Household items as soaps, detergents, household accessories, etc Personal care items as shampoos, toothpaste, shaving products, etc and finally Food and Beverages as snacks
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[pic] ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. ACI also meets all national regulatory requirements relating to its current businesses and ensures that current Good Manufacturing Practices (cGMP) as recommended by World Health Organization is followed
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Industry Insight Nutraceuticals February 2008 4th & 5th Floghts, Road No. 1, Banjara Hills, Hyderabad-500034, India Tel: +91-40-23430303-05, Fax: +91-40-23430201, E-mail: info@cygnusindia.com Website: www.cygnusindia.com Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Cygnus Business Consulting & Research (Cygnus). While reasonable care has been taken in its preparation, Cygnus makes no representation or warranty, express or
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Answer for Q8 Himalaya Dental Cream is a herbal category toothpaste that provides total oral care with the herbal & Ayurvedic ingredients like neem, meshwak and extracts of tooth ache tree, etc. The value position that Himalaya portrayed was “Indulge like a child, brush like an adult”. The level of involvement of the consumers for the toothpaste category is low. The branding activities done by various brands has created awareness for this category. The customers now are choosing a brand
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