Jaipur : DS Group entered the Candy segment with launch of Pass Pass ‘Pulse’ in Jaipur today, thus expanding its confectionary portfolio. ‘PULSE’ is a Kachcha Aam flavoured hard boiled candy, with a tangy twist. Taking a cue of coming closer by sharing happiness in our lives, from the umbrellabrand Pass Pass, PULSE is positioned on touching the pulse with friendship. Be it making new friends or maintaining existing friendship, the brand seeks to be the reason behind it. The launch in Rajasthan
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Introduction Foreign Market Entry Modes The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following modes: ▪ Exporting (Direct/ Indirect Exporting) ▪ Licensing/ Franchising ▪ Contract Manufacturing ▪ Management contract ▪ Assembly Operation ▪ Fully Owned Manufacturing Facility ▪ Joint Venture ▪ Mergers & Acquisitions
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INITIAL REPORT THE COCA COLA LIMITED (GLOBAL AND INDIAN SCENARIO) Team 1 Members: Sirisha Adiraju 2014281 Vikrant Gupta 2014324 Udit Birpalia 2014310 Himanshu Dawra 2014344 Tanya Dhingra 2014300 Ankit Rawat 2014339 1. GLOBAL BEVERAGE MARKET SCENARIO The global beverage market has been forecast to increase at a compound annual growth rate (CAGR) of 4.6% over the next five years, to reach a market value of $1,347 billion by 2017. The global beverage industry's rising
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0.30 505885 ALFA LAVAL 0.40 512093 CRANES SOFTW 0.70 521070 ALOK INDS. 0.75 500092 CRISIL LTD. 0.45 522275 ALSTOM LTD. 0.35 500093 CROMPT.GREAV 0.50 532309 ALSTOM POWER 0.35 500480 CUMMINS (I) 0.50 532201 AMBUJA CEMENT E 0.05 532545 DABUR PHARMA 0.25 520077 AMTEK AUTO 0.65 532528 DATAMATICS TECH 0.35 508869 APOLLO HOSP. 0.55 523367 DCM SHR.CON 0.50 500877 APOLLO TYRES 0.50 532608 DECCAN CHRONICL 0.25 500101 ARVIND MILLS 0.65 500645 DEEPAK FERT. 0.60 515030 ASAHI INDIA GLA
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Objective Field study for “Channel Management in Unorganized and Modern Trade” Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales
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AMITY UNIVERSITY AMITY SCHOOL OF COMMUNICATION (ASCO) BEHAVIOURAL SCIENCE PROJECT ON PROFESSIONAL TOOLS OF PUBLIC RELATION SUBMITTED
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AJRM Volume 1, Issue 3 (June, 2012) ISSN: 2277‐6621 A Peer Reviewed International Journal of Asian Research Consortium AJRM: ASIAN JOURNAL OF RESEARCH IN MARKETING A STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN NAGPUR CITY DR.RUHI BAKHARE* Faculty Dr. Ambedkar Institute of Management Studies and Research,Deeksha Bhoomi,Nagpur ABSTRACT ‘Consumer is king’ –the statement carries profound truth in it. Today the success
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Marketing Project: STP & 4P Analysis of Colgate Strong Teeth by Group 6 Segmentation Segment 1 Benefit Sought Strong Teeth & Cavity Free Segment 2 Freshness & Shiny Segment 3 Price Segment 4 Prevent Decay Age Behavioral Psychographic 5-12 Heavy Users Demonstrate Success to Peers 13-30 Medium Users Seek fashion Entertainmen t Niche oriented products, Smokers Trendy and Fun Loving But resource constrained 30-45 Low Users Most probable decision makers for switching brands Value
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35 | 53 | Hari Shankar Singhania | JK Tyre | 36 | NA | Vineet Nayar | Tech Mahindra | 37 | NA | Naina Lal Kidwai | HSBC | 38 | 32 | Yogesh Chander Deveshwar | ITC | 39 | 16 | Pawan Munjal | Hero Honda Motors | 40 | 31 | Anand Burman | Dabur | 41 | NA | Neeraj Swaroop | Standard Chartered | 42 | 84 | Naresh Goyal | Jet Airways |
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Mary Kay India: The Hair Care Product Line Opportunity http://www.marykay.com/ 1. Synopsis : Based on a request received from GM -MK- India, Sheryl Adkins Green, vice president –Brand Development at Mary Kay Cosmetics Inc. is evaluating the expansion of MKC –Indian operation portfolio through a customized Hair Care Product line which will include the soap launched recently in 2008 and which outcome cannot be considered relevant for a decision due to the short launching
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