A CASE STUDY PRESENTED BY: MELWIN G. MENDE MBA -2 MARKETING MANAGEMENT BA213 III. EXECUTIVE SUMMARY Dell computer was founded by Michael Dell at age of twenty one in his dorm at the University of Texas, Austin. Dell’s strategy is to build computer so that it can be order by the consumers. It’s build to order strategy has made Dell the most successful company in the information technology field. Dell sells its machines and other equipments directly to customers
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Business School 9-799-158 June 6, 1999 D Matching Dell O N Between 1994 and 1998, the revenue of Dell Computer Corporation rose from $3.5 billion to $18.2 billion, and profits increased from $149 million to $1.5 billion. The company’s stock price rose by 5,600%. During the same period, Dell grew twice as fast as its major rivals in the personal computer market and tripled its market share. In the first half of 1998, Dell reported operating earnings that were greater than the personal
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Executive summary: This paper examines the issues in the supply chain management at Ford Automobile Company. Some of the issues identified includes: traditional supplier base which extends to thousands of suppliers, technology is not kept abreast and huge inventories. Further, virtual integration model as implemented in Dell Computers is discussed and its pros and cons to implement at Ford. Clearly, Ford operations make it difficult to gain all the benefits of virtual integration that Dell Computers
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Table of Contents Executive Summary 3 Introduction 4 Issue Identification 5 - 7 Environment and Root Cause Analysis 8 - 9 Alternatives and Options 10-11 Recommendations 12 Implementation 13-14 Monitor and Control 15 Conclusion 16 Ford Motor Company Executive Summary As director of Supply Chain Systems
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MARKETING CASE STUDY MATCHING DELL SUBMITTED BY: GROUP C2 Aniruddh Singh Rathore Himanshu Arora Jeevan James Raghavendra B Shenoy Ramya Dadi 1. Executive Summary Dell Computer Corporation is one of the world’s largest computer systems companies. Since its establishment in 1984, Dell has been selling personal computer systems with a great after sales support. It designs and customizes products and services according to the requirements
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Dell Computer Corporation I. Case Summary Semenjak Agustus 2002, Dell Computer Corporation (Dell) merupakan perusahaan penjualan langsung komputer paling besar di dunia, dimana memiliki 34.800 karyawan lebih di 30 negara dan pelanggan di lebih dari 170 negara. Bermarkas besar di Austin, Texas, Dell memperoleh reputasi sebagai salah satu perusahaan dengan sistem komputer yang paling diminati sekaligus merupakan penyedia utama produk dan jasa yang diperlukan pelanggan diseluruh dunia untuk
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Table of Contents 1.Summary 1 2.Introduction of the company and the process of globalization 1 3.Macro industry environment 3 4.Allocation of resources 5 5. The currently strategies of Dell Company 7 6.Analysis of Dell Company 10 6.1.Cost structure strategy analysis. 10 6.2 .Products differentiation strategy analysis. 11 6.3. Exit barriers and transfer cost strategy analysis. 12 6.4. Production capacity expansion method analysis. 12 6.5. Type of rivals analysis. 12 7. Recommendation
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Executive Summary FORDs current method of controlling all aspects of the manufacturing is outdated and is limiting the corporation’s annual results. In order to stay competitive and become efficient again, FORD needs to re-evaluate their current supply chain and implement key portions of DELLs vertically integrated supply chain model. A proper implementation will increase information flow between suppliers, departments and dealers resulting in a reduction of redundant inventory and focus
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1. Executive Summary Intent of this report is to gain a better understanding of the effects of the external environment to an organization. We have selected “Dell” as the organization and we wish to study the planning and implementation of Dell’s Strategies. Report starts from briefing the background of this chosen organization. Moreover, some of the external factors have been discussed by presenting a view of SWOT analysis of ‘Dell’. Further part of the report will illustrate the review of already
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1) Give a brief summary of the case. The case summaries about how a couple named Brian and Tonya come to a conclusion on how to have their everyday lunch. The couple were at constant argument with each other about how to save money for a vacation to Rome. However, those discussions would always involve their packing of lunches. In this case they average out that they require 40 lunches each month. They also estimated that having lunch outside would cost them around 15$ each whereas lunch packed
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