Delta Airlines Marketing

Page 4 of 50 - About 500 Essays
  • Premium Essay

    Improving Delta

    Resource Management Delta Case Study: Improving Delta’s Profit Margin Written by Filiz McNamara, Ogochukwu Udekwe and Vicki Troftgruben February 21, 2011 Table of Contents Page Introduction 3 External Environment 3 Internal Environment 18 Systems and Stakeholder Analysis 32 Conclusion 34 Problem Identification 36 Generation and Evaluation of Alternatives 37 Recommendation 38 Decision Implementation 39 References 40 Introduction Delta Airlines was founded by

    Words: 10181 - Pages: 41

  • Premium Essay

    Delta Airlines Strategy

    Delta Airlines Board of Directors Presentation October 18, 2013 Consultants: General Overview of Delta Airlines Strategy COMPANY’S SANDBOX High rivalry makes industry unattractive Profitability increasing, but still below cost of capital Consolidation trend has reduced rivals helping profits DELTA’S CURRENT STRATEGY Trainer refinery acquisition: using vertical integration to address Delta’s largest expense Metrics of improving flight completions, on-time arrival rate and decreasing mishandled

    Words: 2041 - Pages: 9

  • Premium Essay

    British Airways Study Case

    British Airways (A) Becoming the “World Favorite Airlines” British Airways: 1980-1993 Product of the merge in 1972 between two states run airline: British Overseas Airways Corporation (BOAC) and British European Airways (BEA). In the 1980’s the airline company was known as the “Bloody awful”, due to his lack of a good customer service and his unpunctuality. To end with the situation Margaret Thatcher hired Lord King who made drastic changes in the national company. In 1979, the State took

    Words: 1133 - Pages: 5

  • Premium Essay

    Environmental Analysis

    Suppliers * Bargaining Power of Buyers * Threat of New Entrants * Threat of Substitutes * Competitive Rivalry between Existing Players * Competitor Landscape * Alaska Airlines * Southwest Airlines * United Airlines * Air Canada * Key Success Factors * Internal 16-23 * Resources

    Words: 11505 - Pages: 47

  • Free Essay

    Tour Package

    TOUR PACKAGE PROPOSAL Tour Package: Palawan Target Market:group (6 pax) Package Rates:                 6 PAX    | 6,875/PAX | Inclusions: | * Room accommodation with daily set breakfast * Whole Day Honda Bay Island Hopping Tour with Lunch * Puerto Princesa Airport pick up and drop off transfers * Services of licensed tour guide, all applicable entrance fees, aircon land transfers, boat transfers if applicable, picnic lunch | Exclusions: * Manila/Cebu-Puerto Princesa-Manila/Cebu

    Words: 1251 - Pages: 6

  • Premium Essay

    Delta 2010 Annual Report

    PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 or TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 001-5424 DELTA AIR LINES, INC. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) Post Office Box 20706 Atlanta, Georgia (Address of principal executive offices) Securities registered pursuant

    Words: 54102 - Pages: 217

  • Premium Essay

    Cis 500 - Wireless and Mobile Technologies

    to vendors and customers by the use of social media platforms (Facebook, Twitter, LinkedIn, etc).  Wireless and Mobile technologies provide newer opportunities for marketing and commerce through the use of social websites, Quick Response (QR) codes and even SMS (text) messaging to engage current and potential customers.  Delta has also improved productivity/profits by implementing apps for customers to book

    Words: 1916 - Pages: 8

  • Free Essay

    Antitrust Laws

    on Antitrust Laws, and reading up on individual cases, I think that overall Antitrust Laws are effective and good for the people. Without the Sherman, Clayton, and Federal Trade Commission Act, there would be a monopoly of every industry, trade, marketing, and services. This would in-turn lead to higher prices for the consumer, lower quality products, less innovation, and poor service. As I mentioned in my opening sentence, I will bring up two individual cases that the DOJ (Department of Justice)

    Words: 918 - Pages: 4

  • Premium Essay

    Mkt571

    Classic Airlines and Marketing Sunghye Shin MKT/571 16 March 2012 Chester Witkowski Background Classic Airlines has risen to become of the fifth largest airlines throughout the world airline industry since it established twenty five years ago. Classic Airlines has expanded their service to over 240 cities, over 2,300 flights daily, and have over 375 aircraft in their fleet (Phoenix, 2012). As we assume how difficult and competitive airline business

    Words: 815 - Pages: 4

  • Premium Essay

    Depreciation

    Depreciation Accounting 1 Types of Long-Lived Assets • Tangible asset • Asset with physical substance • Property, plant, and equipment = fixed asset. • Intangible asset • Intellectual property. • No physical substance • Examples are patent rights, copyrights 2 Amortization • View capital asset as bundle of services • Similar to prepaid expenses, cost is expensed as company benefits from the services • • • • Land - no depreciation Plant and equipment - depreciation Natural

    Words: 6999 - Pages: 28

Page   1 2 3 4 5 6 7 8 9 50