Tianyi Wang (WAN12383771) Written for: Leo Billington 2012/10/19 * Table of Contents 1.0 Executive Summary 3 2.0 Introduction 4 3.0 Current External Marketing Situation 4 3.1 External/General Environment analysis and Trends 4 1 Demographic Segment 4 2 Economic Segment 5 3 Political/Legal Segment 6 4 Social-Cultural Segment 6 5 Technological Segment 8 3.2 Detailed Market Analysis and Projected Demand 8 1. Market Size 8 2. Market Growth Rate 9 3.3 Industry Analysis
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S11102463 | 4/10/2013 | | When we choose a typical customer of swatch is real challenge , swatch represent high quality and low price . so We found four common consumer market segment :geographic, demographic, psychographic and behavioral segmentation. demographics, the Swatch customers in china are mainly young and "young in heart". in some chine's families the swatch is the first watch to child because the child in that age is still learning how to read the watch . Anyhow, the product range
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Apple pursues several AAA strategies in China to maintain its large profit margins and efficient production process; however, it could do more in the way of adaptation to increase its market share in the Chinese smartphone market. Currently, Apple’s strategy in China primarily revolves around arbitrage. Apple has been using China’s comparative advantage in labor to maintain incredibly high profit margins (as high as 70% on the iPod) and low inventory. China has a “vast, agile” labor force with over
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situation in china is such that there was existed communism where the administration activities control over everything (Shafiq, 2008). There is an outlook that anybody working in china work for the country and the legislature of china. The legislature in China has given a board approach to the extravagance merchandise industry. (Ban, 2011). Since the legislature in china is abusive, there could be a ton of distress in china and this can act like one of the dangers for Burberry to work in china. It
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May 14th, 2012 Word count: 1411. Contents 1.Six environmental forces that can have impact on TV-manufacturing industry: 3 1.1 Demographic forces: 4 1.2 Economic forces: 5 1.3 Environmental forces: 5 1.4 Technological forces: 5 1.5 Political forces: 6 1.6 Cultural forces: 6 2. Opportunities and threats from the external forces: 7 2.1 Demographic forces: 7 2.2 Economic forces: 7 2.3 Environmental forces: 7 2.4 Technological forces: 8 2.5 Political forces: 8 2.6 Social forces:
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Introduction BRIC is used in economics to refer to the combination of Brazil, Russia, India, and China which make up over 42% of the world's population. These nations are going to play a major role in the future of global economy. BRIC or BRICs are terms used in economics to refer to the combination of Brazil, Russia, India, and China. General consensus is that the term was first prominently used in a thesis of the Goldman Sachs investment bank. The main point of this 2003 paper was to argue that
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the laws, regulations and legislations which affect the way a business functions. For example, common law for business balance prohibits paying a little and getting a lot. I will describe how political, social factors impact upon Tesco and Bank of China. Political factors of Tesco Tesco have political factors that affect their business activities. For example, political stability for the national economy in this case the government such as the government make decisions in the best interests of
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(Wallace, 415), Chinese economic growth and performance are facing increasing challenges such as contraction of the workforce and slow economic growth. These challenges have been attributed to complications resulting from increasing sex ratio at birth. China has been worst hit by high business cycles such as economic downturn due to the gender imbalance. The complications of gender imbalance have led to severe economic and social problems (Nazareth, 118). The consequences of sex inequality have also resulted
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A TERM PAPER ON UNDERSTANDING DEMOGRAPHIC TRENDS AND DEVELOPMENTS IN AFRICA BY MADUEJEGBU ESTHER NNEKA MATRIC NUMBER 129086035 COURSE CODE –SOC 807 TITLE- SOCIOLOGY OF DEVELOPMENT LECTURER: PROF. ADEDOKUN Understanding Demographic Trends Demographic trends reveal developments and changes in human population. More specifically, demographic trends relate to changes in a population’s age, gender, geographical location, marital status, educational attainment, employment status, household income, race
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the gap between birth rate and death rate increases. The death rate decreases as income increases but so does the birth rate, however the death rate decreases by a higher margin. Half the world’s population growth happens in six countries: India, China, Pakistan, Nigeria, Bangladesh, Indonesia. More economically develop countries often find out that between 1800 and 1900, the death rate is almost equal to birth rate; however in less developed countries, there were 3 times more births than deaths
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