WESTJET A. CURRENT MARKETING SITUATION STRENGTHS * Low fare * WestJet strives to be one of the five most successful international airlines in the world (Anonymous, 2010) * Canada's second-largest airline (Monchuk, 2007) * Profitable Organisation * High efficiency * Outstanding customer service * Customer service relationship. * No frill strategy. * WestJet was also the first Canadian airline to offer live seatback television (CCNMattews
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into a public limited company in the year 1946 and renamed Air India Limited. In 1948 a joint sector company-Air India International was established by the Government of India and Air India headed by J.R.D. Tata. In 1953, the Parliament passed the Air Corporation Act. Air India International and Indian Airlines Corporation came into formal existence and Air India International was nationalized. The Indian Aviation sector was liberalized in commence in 1990 with private sector players being
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information to analyze the effects of a variety of independent variables on our dependent variable of revenue (both domestic and international). The independent variables we examined included number of flights, baggage fee revenue, fuel costs, amount of fuel consumption, and the dollar amount spent on advertising. These variables were divided into both domestic and international amounts. To complement our findings and evaluate data on a more disaggregated level, we separated the airlines into major and
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as the BSE Sensex gained 70.61 points. Airline experts say Mallya has a tough job on his hands. "I don't know if this would work. Mixing everything in one company doesn't work. It will have a full-service airline, a no-frills airline, plus international operations under one umbrella,'' said an airline expert and investor. History is not on Mallya's side. Full-service carriers and low-cost carriers (LCC) belong to separate worlds, and their DNAs seldom match. Whenever they have tried to merge
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Deccan-Kingfisher Combine To Look At Share Sale December 20, 2007 Deccan Aviation will merge the scheduled airline operations of unlisted Kingfisher Airlines, to create one of the biggest air carriers in the country and pave the way for the latter to fly overseas. The combined operations will need about USD$250 million - USD$300 million over the next two quarters and it may look at private placement of shares, UB group Chief Financial Officer Ravi Nedungadi said. India's top spirits maker
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competition from domestic private & global airline companies and contraction of market share. The new entity would be in a better position to bargain while buying fuel, spares and other materials. In addition to this, both airlines desired international footprint which could significantly enhance their customer base and allow easy entry into one of the three global airlines alliances, while making it the largest airline in India and comparable to other airlines in Asia. Work cited: * "director's
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INFRASTRUCTURE POLICY AND REGULATION Bengaluru International Airport Limited Individual Assignment -1 Anupam Shetty Fourth Batch 2012 - 13 Bengaluru International Airport Limited Contents: 1. Background……………………………………………………………….………………….…….……Page 4 2. Need for the airport…………………………………………………………………………………Page 4 3. Scope of the Project…………………………………………………………………………………Page 5 4. Project Sponsors/Concessionaires……………………………………………………………Page 6 5. Financiers…………………………………………………………………………………………………Page
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policies. AAI against Kolkata, Chennai airport privatisation Airports Authority of India (AAI) is opposed to the government's proposal of privatising the Kolkata and Chennai airports, its highest revenue earners, arguing that it is well equipped to manage the facilities, and such decisions can merely undermine the public sector. Criticising Planning Commission's logic that slow commercial decision-making at AAI was the reason for privatisation of these two airports, senior officials at the PSU expressed
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enquiry committee was formed constituted by government of India recommended the nationalization of airlines. The air corporations Act 1953 was formulated and the two entities were nationalized namely Indian airlines corporation (IA) and Air India International (AI). The act restricted private players until 1986. In 1990’s private sector was allowed to reenter the market with the wave of the economic liberalization. This was the time when LCC concept in India was brought into picture in the Indian
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airline Industry opened up with the entry of new private carriers. Industry figures indicate the domestic passenger segment growth to be at 12% P a. and growth for international segment at 7%. A report from the Ministry of Civil aviation estimates that by the year 2010, 25 to 40 million international passengers will fly through Indian airports, while around 45 to 70 million passengers will be flying in the domestic front. At present, the market leader, “Jet airways” along with “Air sahara”
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