Marketing Intelligence & Planning Factors influencing consumers’ attitudes and purchase intentions of e-deals Isaac Cheah Ian Phau Johan Liang Article information: Downloaded by New Mexico State University At 01:40 02 February 2016 (PT) To cite this document: Isaac Cheah Ian Phau Johan Liang , (2015),"Factors influencing consumers’ attitudes and purchase intentions of e-deals", Marketing Intelligence & Planning, Vol. 33 Iss 5 pp. 763 - 783 Permanent link to this document: http://dx
Words: 11348 - Pages: 46
Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Tourist Studies at UiT The Arctic University of Norway by Basant Raj Shrestha Course code: RMG40 Candidate no. 3 Student no. 420456 October 2014 1 ACKNOWLEDGEMENTS There are several people, without whom this Master thesis would never have been started, let alone finished and who deserve to
Words: 37984 - Pages: 152
Business Research Method Job Motivation and Job Performance: An Exploratory Study in RHB Bank Lecturer: Dr.Mirza Manirajah Abdullah Prepared by Student Name: LEE LIAN SENG I/C NO: 710414-10-5663 RIVERBANK ACADEMY SDN BHD NO 3-3 & 5-3, JALAN PUSAT PERNIAGAAN 1, PUSAT PERNIAGAAN SG.JELOK, 43000 KAJANG SELANGOR TEL: 03-87375009 FAX: 03-87395418 WEBSITE: www.riverbankacademy.com.my EMAIL: info@riverbankacademy.com.my 1 CONTENTS DESCRIPTION PAGE Introduction To RHB Bank Introduction to
Words: 8032 - Pages: 33
CARIBBEAN EXAMINATIONS COUNCIL Caribbean Advanced Proficiency Examination® CAPE® MANAGEMENT OF BUSINESS SYLLABUS Effective for examinations from May-June 2013 CXC A27/U2/13 Published by the Caribbean Examinations Council All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related
Words: 27752 - Pages: 112
or service provider perspective. However, a comprehensive, dual-perspective framework is lacking. Such a framework is needed to organize knowledge of these behaviors, and thereby provide structure, clarity, and parsimony to the field. This paper describes a three-tier framework of service encounter behavior that was developed by applying grounded theory principles to interviews with customers, service employees, and other stakeholders. These informants described many ways in which they behave when
Words: 12566 - Pages: 51
Anticipation and Perception Model ~or DAPM!, in which proxies for market misvaluation are used to predict security returns. Imagine the euphoria when researchers discovered that these mispricing proxies ~such * Hirshleifer is from the Fisher College of Business, The Ohio State University. This survey was written for presentation at the American Finance Association Annual Meetings in New Orleans, January, 2001. I especially thank the editor, George Constantinides, for valuable comments and suggestions
Words: 33427 - Pages: 134
Great Man theory From Wikipedia, the free encyclopedia Jump to: navigation, search [pic] [pic] Napoleon The Great Man Theory was a popular 19th century idea according to which history can be largely explained by the impact of "great men", or heroes: highly influential individuals who, due to either their personal charisma, intelligence, wisdom, or Machiavellianism utilized their power in a way that had a decisive historical impact. The theory was popularized in the 1840s by Scottish writer
Words: 17741 - Pages: 71
MARK977 Research for Marketing Decisions The impact of demographic backgrounds (Age, Gender, and Job Seniority) on the security/stability career anchor of IT employee in Dubai Adnane Azwaou 4932080 Meryem Berrada Bousairy 4947733 Youness Chawad 474414 Inaame Hamdoune 4932705 Supervised by Dr. Kathy Ning Shen Spring 2015 Executive Summary The objective of our research is to determine the impact of demographic background on the security/stability career anchor of IT employee in Dubai. The conceptual
Words: 4712 - Pages: 19
Journal of Behavioral Studies in Business Marketing to the Generations, Page 1 Marketing to the Generations Kaylene C. Williams California State University, Stanislaus Robert A. Page Southern Connecticut State University ABSTRACT Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying behaviors. Accordingly, many companies are reaching out to multi-generational consumers and trying to understand and gain
Words: 8975 - Pages: 36
Halmstad University School of Business and Engineering Technical Project and Business Management Master of Science Degree Crucial Factors in Customer Relationship Management A Chinese Perspective of the Telecommunication Industry Dissertation in TPA, 15 ECTS Authors: Song Yan 880514-T168 Wei Bin 850809-T454 Supervisor: Joakim Tell Examiner: Bernd Hofmaier Acknowledgement Thank all persons who have contributed to our dissertation. Without you, we would not have reached the
Words: 19605 - Pages: 79
