Case 1 DIAMOND CHEMICALLS PLC (A): THE MERSEYSIDE PROJECT 1. This case study the payback period, payback period and Net present value, but also the time value of capital was analyzed. Net Present Value and internal rate of return investment criteria are met. 2. In the economic evaluation of the project, it needs to forecast and analysis for the product cost situation and market sales and sales price. Overall consumer buying behavior is occurred when driven by its purchase motivation, affected
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