2011 www.iiste.org Problems and prospects of mobile banking in Bangladesh S.M. Sohel Ahmed (Corresponding author) Lalmatia Mohila College Lalmatia, Dhaka-1207, Bangladesh. E-mail: smsohelahmed@gmail.com Shah Johir Rayhan Sher-e-Bangla Agricultural University Sher-e-Bangla Nagar, Dhaka-1207, Bangladesh. E-mail: johir_rayhan2006@yahoo.com Md. Ariful Islam Regional Statistical Officer Dinajpur, Bangladesh. Samina Mahjabin Department of Management & Finance Sher-e-Bangla Agricultural University
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Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna
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CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter
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Journal of Education and Practice ISSN 2222-1735 (Paper) ISSN 2222-288X (Online) Vol.5, No.6, 2014 www.iiste.org The Impact of Whatsapp Messenger Usage on Students Performance in Tertiary Institutions in Ghana Johnson Yeboah (Lecturer)*,George Dominic Ewur (Lecturer) School of Business, Marketing Department, Takoradi Polytechnic, P.O box 256, Takoradi, Ghana Email:gastybg@yahoo.com Abstract The perceived high level of usage of social networking applications amongst students of tertiary institutions
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PRINCIPLES AND PRACTICE OF EDUCATIONAL RESEARCH Willis Yuko Oso Faculty of Education and School of Postgraduate Studies Amoud University - Somaliland [pic] Barkhadleh Printing, BORAMA - SOMALILAND Typesetting and Printing By Barkhadleh Printing, Borama, Somaliland. Barkhadleh52hotmail.com /0025224509257 Copyright © Willis Yuko Oso, 2013. All rights reserved. No part of this publication may be reproduced in whole or in part or transmitted in any form or
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CHAPTER ONE – Introduction to Marketing Marketing: is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large Marketing Exchange * Exchange: is defined as the mutually beneficial transfer of offerings of value between the buyer and seller. A successful exchange involves: * Two or more parties * All parties must benefit * The exchange must meet
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ASSESSMENT COVER SHEET APRIL SUBMISSION Unit Number and TitleAssessment TitleCourse TitleAssessment Code | Unit 23 – Human Resources Development - Level 5 Human Resources Development HND Business HNDBUS Specialist Unit23/April2014 | Hand Out Date | 24th January 2014 | Hand In Date | 11th April 2014 before 12.00 Midday | Lecturer(s) | Dr Osman Khan | Internal Verifier | Alan Jeffery | Sources of information | 1. Course notes and lecture slides accessible on LSST Connect2. Recommended
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Business Research Methods Cooper 12th Edition Solutions Manual Click here to download the solutions manual INSTANTLY!!! http://www.solutionsmanualtestbank.com/products/2014/10/2 6/business-research-methods-cooper-12th-edition-solutionsmanual Business Research Methods Cooper 12th Edition Solutions Manual Business Research Methods Cooper Schindler 12th Edition Solutions Manual ***THIS IS NOT THE ACTUAL TEXTBOOK. YOU ARE PURCHASING the Solution Manual in e-version of the following textbook*** Name:
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1 EDUCATIONAL RESEARCH Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Sources Acquiring Knowledge 1.3 Meaning, Steps and Scope of Educational Research 1.4 Scientific Method, aims and characteristics of research as a scientific activity 1.5 Ethical considerations in Educational Research 1.6 Paradigms of Educational research 1.7 Types of Research 1.7.a Fundamental 1.7.b Applied Research 1.7.c. Action Research 1.0 OBJECTIVES : After reading this unit, you will be able
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A PROJECT REPORT ON “EMPLOYEE’S PERFORMANCE APPRAISAL” FOR ANIL INDUSTRIES KATNI PVT. LTD. SUBMITTED TO MODY INSTITUTE OF TECHNOLOGY AND SCIENCE SUBMITTED BY VISHAKHA KEWLANI (BATCH – 2011-2014) GUIDED BY DR. AJAY VERMA DECLARATION I, the under signed, hereby declare that the project report entitled “Performance Appraisal” is a research work made for Anil Industries Katni Pvt. Ltd. is genuine and benefited work presented by me under the guidance of Dr.. The empirical
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