satisfaction are very important concepts that companies must understand if they want to remain competitive and grow. In today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization’s profitability. Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. The aim of this research was
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Carroll, Archie B. The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizons, July-August 1991 For the better part of 30 years now, corporate executives have struggled with the issue of the firm’s responsibility to its society. Early on it was argued by some that the corporation' sole responsibility was to provide a maximum financial return to s shareholders. It became quickly apparent to everyone, however, that this pursuit
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another. They may not be in touch with their deeper motivation. They may respond to last minute influences. Some companies like Kenya Airways, Equity Bank, Microsoft, Coca-Cola e.t.c have stood to profit from understanding how and why their customers buy. On the other hand not understanding your customer’s motivations, needs and preferences can hurt. In Kenya, companies like Elliott’s and Sang Yong Motors failed. Consider also the case of Kodak when it introduced its Advantage camera and proudly
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University of Halmstad School of Business and Engineering “Master of Science in International Marketing” Master’s degree level Dissertation Assessing Youth’s Buying Behaviour towards Sports Shoes (A Case Study of Nike) Dissertation in “International Marketing”, 20 Swedish credits (30 ECTS) Author: Srungaram Narsimha Vamshi Krishna Supervisor: Venilton Reinert Professor: Svante Andersson S.S.No. 810609-3035 Contents Pg No. 0 Acknowledgement Abstract 1. Introduction and
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"THINK ON THESE THINGS" (Philippians 4:8) A Critique of Telling Yourself the Truth, by William Backus & Marie Chapian and The Lies We Believe, by Chris Thurman Much current "Christian" counseling is heavily rooted in Freud, promoting archaeological digs into the hidden recesses of one's past and strong encouragement to see oneself as a victim of the sins of others. In contrast to this increasingly popular approach, other Christian authors have opted for the cognitive techniques developed primarily
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for further reading Wider reading assignments 4 The writer on writing I suppose my head has always been full of images. Peter Shaffer is one of Britain's foremost contemporary dramatists. Born in 1926 and educated at Cambridge he had a variety of jobs before becoming a playwright. During the Second World War he worked down a coal-mine; he has also worked in the New York Public Library and as a journalist. He was awarded the CBE in the 1987 Birthday Honours List. His first big success was with Five
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Fast food restaurant manager: Job description A fast food restaurant manager is essentially a commercial business manager, with ultimate responsibility for safeguarding the financial success of a specific outlet and maintaining the reputation of the company. The role has a strong hospitality element, ensuring that the restaurant delivers high-quality food and drink and good customer service. However, it also includes activities common to business managers within any sector, including overseeing
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DIPLOMA IN BUSINESS (Advanced) - LEVEL 7 ------------------------------------------------- Strategic Management – SM 701 ------------------------------------------------- Lecturer – Armin Wartanian Strategic Management Report for Toshiba GROUP 9 Group members: ID # Mozammel Hossain Forhad 1405047 Jaskaranvir Singh 1404037 Moni Abraham 1412202 Moti Chambakattil
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Chapter – 01: Introduction 1.1 Origin of the Report – Any academic course of study has a great value when it has practical application in real life. Only a lot of theoretical knowledge will be of little importance until & unless it is applicable in practical life. So we need proper application of our knowledge to get some benefit from our theoretical knowledge to make it more fruitful. As the classroom discussion alone cannot make a student perfect in handling the real business
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Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 Chapter 32 Chapter 33 Chapter 34 Chapter 35 Chapter 36 Chapter 37 Chapter 38 Epilogue Chapter One Clayton and Thibault Deputy Keith Clayton hadn't heard them approach, and up close, he didn't like the looks of them any more than he had the first time he'd seen them. The dog was part of it. He wasn't fond of German shepherds, and this one, though he was standing quietly, reminded him of Panther, the police dog that rode with Deputy Kenny Moore
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