Marcela Beas Dr. Pepper Snapple Group March 5th, 2013 Current Situation Analysis Mission/Vision Statement The Dr. pepper Snapple Group fuses its vision and mission statements saying, “At Dr. Pepper Snapple Group, it is our vision to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun and flavor for generations, and our sales are poised to keep growing in the future.” This stamen is straightforward and informatively average. It establishes the
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Re: Dr Pepper Snapple Group, Inc. – Memo of Recommendation Strategic Issue Energy beverages in 2006 were the fourth largest nonalcoholic beverage category in the United Sates after carbonated soft drinks (CSD), bottled water, and sport drinks. Currently the company sells ready-to-drink tea, juice, juice drink, and mixer categories. The main issue is Dr Pepper Snapple sells four categories which are not among the top four. Therefore, they are missing out on a huge opportunity in the market. It
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According to the article, Dr. Pepper Snapple Group is one of the largest integrated brand owners, bottler, and distributor of nonalcoholic beverages. The company analysis highlights seven strengths that Dr. Pepper Snapple Group Inc. possess, which include a strong portfolio of leading, an integrated business model, consumer-preferred brands, customer relationships, stable cash flows, manufacturing and distribution coverage, attractive positioning, and experienced management. In addition, they are
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Case: Dr Pepper Snapple Group, Inc.: Energy Beverages Texas A&M Corpus Christi Marketing Management MKTG-5320 Case: Dr Pepper Snapple Group, Inc.: Energy Beverages Introduction Dr Pepper Snapple Group, Inc. decided in September of 2007 to explore the profitability of expanding into the energy beverage market. Dr Pepper Snapple Group, Inc. is a major competitor in the flavored carbonated soft drink (CSD) market, and also has a strong presence in the non-CSD market. The energy beverage
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provided to target markets by an organization. An offeri ng consists of a tangible product or service plus related services.” (New Business Ideas and Concepts, 2012) Dr. Pepper/7 Up is a division of Cadbury Schweppes PLC. Cadbury Schwepees PLC is the third largest soft drink company and fourth largest confectionary company. They sell all over the world. Dr Pepper is North America’s largest non- cola soft drink company. Two of the brands are consistently ranked in the top ten sodas based upon market share
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10 October 2011 Dr Pepper/7 Up Inc. Squirt Brand Opportunity and challenges faced by the company. Dr Pepper/Seven up Inc is the largest non-cola soft drink company in North America and the third largest soft drink company in the United States. One of the brands marketed by Dr Pepper/Seven up is Squirt. Squirt is the best selling grapefruit flavored soda in the United States but over the past several years have seen little to no growth. U.S. consumers drink more than 53 gallons of soft drinks
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ANALYSIS…………………………………...……………………..…pg. 5 MARKET-PRODUCT FOCUS…………………………………………………….…pg. 7 MARKETING PROGRAM……………………………………………..…………….pg. 8 FINANCIAL DATA AND PROJECTIONS……………………………...…………pg. 10 ORGANIZATIONAL STRUCTURE……………………………………………….pg. 11 IMPLEMENTATION………………………………………….………………….…pg. 12 EVALUATION AND CONTROL…………………………..………………………pg. 13 Executive Summary Snapple is a well-known brand of iced tea and fruit drinks. It is a publicly traded company owned by Dr. Pepper Snapple Group. They are best
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Practice Case 1: Dr Pepper Snapple Group, Inc: Energy Beverages 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? Energy Beverage Category: Energy drinks provide consumers with a boost of energy and they fall under the category of functional drinks. Functional drinks are non-alcoholic drinks which include ingredients such as herbs, vitamins, minerals, amino acids or other nutritional ingredients. Other
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CASE: Dr Pepper/Seven Up, Inc Introduction Dr Pepper/Seven Up, Inc is the largest division of Cadbury Schweppes PLC that is the third largest soft drink companies and fourth largest confectionary company that sells its products in over 200 countries. Also, this company is the largest non cola soft drink company in the North America, and the third largest soft drink company in the United States. They are rated among first 10 companies based on their product share. However, some of their products
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What is the offering concept? What does this mean for Dr. Pepper/7Up Inc.? The offering concept is basically a framework used to review competing businesses offerings, seek out the unmet needs and wants of the target market, and develop new products or services. Dr. Pepper/7Up has used the offering concept, which is why it is the largest non-cola soft drink enterprise in North America. The company has the right mix of products, target markets identified, and the type of soft drink that will appeal
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