ASSIGNMENT No. 1 Total Marks: 100 (Units: 1–5) Pass Marks: 50 Q. 1 (a) Discuss the impact of digital technologies on marketing strategies. (b) Describe the consumer research process in detail. (10+10) Q. 2 Discuss the motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different
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such as kindness, trust, social responsibility, and fairness. For example, in the opening statement in the General Dynamic Standards of Business Ethics and Conduct guide Daniel Johnson President General Dynamics states, “General Dynamics Information Technology is strongly committed to adhering to certain principles of ethical standards and practices. We expect not only General Dynamics employees, but also our partners in business, to abide by these same ethical standards and practices. Please read
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Ethics in Leadership Ethics, as defined by Richard daft, is “the code of principles and values that governs the behavior of a person or group with respect to what is right or wrong” (Daft, 2011, p.445). Ethics play the most important role in any business, and are the key to its success. Every company expects a standard pattern of behavior from their employees on some common grounds. In order to define ethics in leadership, we must first define leadership. Leadership is defined as “an influence
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Committed to company • Competent • Confident • Conservative Dedication Work Ethic: • Dedicated • Pay your dues • Work hard • Respect Authority • Hard work • Age=seniority View on Work/Life Balance: • Work hard to maintain job security What They Are Looking For In a Job: • Recognition and respect for their experience • Value placed on history/traditions • Job security and stability • Company with good reputation and ethics • Clearly defined rules/policies Person 2: Baby boomers Core values:
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Introduction An organisation’s ethics determines its reputation. In today’s competitive market, in view of globalisation and technological advances, it is especially essential for organisations to practice ethical business behaviour to build a strong public image to garner the support of consumers and employees. Although practicing good business ethics has many benefits, it remains as a constant challenge for organisations, as the potential for unethical behaviour is illimitable. In recent years
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and techniques and being successful in those work cultures? Explain your answers. What was your ethical perspective as identified by the ELI, including your blind spot, strengths, weaknesses, and values? How do personal ethics play a role in academics? How might they play a role in the workplace? What connection is there to your ethical perspective and your ideal work culture? * After taking the Work Culture activity the results were Teamwork centered
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the development of leadership skills used in managing a successful business. Students will analyse the role of a leader in business, with a focus on decision making, management of group dynamics, workplace stress and conflict, motivation of employees, and planning. Effective business communication skills, ethics and social responsibility are also emphasized. (Ministry of Education: The Ontario Curriculum, Grades 11 and 12, Business Studies, 2006) Five Major Units Covered: Introduction to Organizational
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BALM111 BCD140 BSB203 PRINCIPLES OF BUSINESS MANAGEMENT CAT 1 BALM/NRB/5120/13 Dorothy Awuor Obura Submitted to: Mbiyu Muhugura 15TH February, 2014 1) Describe management in terms of its functions (5 marks) Ans. According to Mary Parker Follett, “Management is the art of getting things done through other people” (Medical and Urwick 1941). Below are various functions of Management 1. Planning: This is a managerial function that determines in advance what
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· Introduction Most people recognize the red kettles and bell ringers during the holidays or perhaps visit the second hand stores of the Salvation Army, but there are many more programs and charitable works that are credited to the Salvation Army. The Salvation Army aides and feeds the homeless, assists communities during emergencies, offers adult rehabilitation, youth camps, and elderly services to name a few. There is also a strong business side to this non-profit organization.
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ecology, earth science, chemistry, biology, economics, political science, demography, ethics, and others. Contrast the two meanings of science. Now name three applications of science. One description of science is a systematic process for learning about the world and testing our understanding of it. The term science is also commonly used to refer to the accumulated body of knowledge that arises from this dynamic process of observation, testing, and discovery. Developing Technology, to inform policy
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