Reaching To Underserved Consumers to Bring To Life Economic Growth It is a fact that emerging markets will be the main contributors to the world’s economic growth. Companies around the world have seen the importance of reaching Low Income Consumers as the main source of expansion, knowing that in the long term, by improving their lives they would eventually turn into consumers with higher economic power that will be able to buy more products. One of the BRIC countries that are expected to account
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| E-VOLUTION: TECHNOLOGY AS A DRIVER OF RURAL RETAIL IN INDIA – A CASE OF ITC’S FORAY INTO THE RURAL MARKET. | Ms Smita Singh, Research Scholar, Department of Business Administration, University of Lucknow, Lucknow(M) 098395-01035e-mail: smita_saggi@rediffmail.com | Ms. Smita Singh Ms. Singh is a visiting faculty at Institute of Management Sciences, University of Lucknow and Distance Learning
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IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment, four telecentre projects were examined: the Gujarat government’s E-gram project, the corporate-led venture by ITC called e-Choupal, the private enterprise model of Drishtee
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mandis. In many cases they received prices way below the going market price. Many unethical practices were portrayed by the mandis employees. These practices exploited farmers and the lack of education and information of the farmers furthered the abusive behavior of the mandis. The ITC group which was one of India's foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the E-choupal. The ITC, on implementing the E-choupal sought to improve
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Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B. Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers
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Developing a Rural Market e-hub The case study of e-Choupal experience of ITC B. Bowonder, Vinay Gupta and Amit Singh Abstract ICT has potential to make significant inroads in a traditional agrarian economy like India. Indian agro-sector has been exploiting the benefits to ICT. Innovative ICT application platforms are being created by private sector players in conjunction with local farmers. One such private initiative has been by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers
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Conference, Feb. `04) • Report of the 1st phase MBA project • Dave Upton (HBS case / draft teaching note) 1 Anupindi / MBS SCTL, July 2004 ITC's eChoupal Initiative The New Indian Economy Ø Forex Reserves : $ 100 Bn Ø GDP Growth : 7% Ø Emergence of Indian MNCs Ø India as a Destination of Choice • For Outsourcing • Billion People Market Rural India: The Real India Ø 720 Million Consumers • Potentially a Huge Market è Greater than 70% of population; less than 30% GDP • Small Wallets
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CASE ANALYSIS: ITC IN RURAL INDIA * GROUP K2 INDIAN CONTEXT: India is a secular state, majority being Hindus. A large chunk of the Indian population still continues to live in the rural areas, their major occupation being agriculture. After independence, Indian economic strategy favoured production of capital goods which lead to development of industrial base. Private sector had to obtain manufacturing licenses for other industries With changing times and conditions, various economic reforms
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Nevertheless, there are many efforts underway in India and other developing countries to demonstrate the concrete benefits of IT for rural populations, and to do so in a manner that makes economic sense.1 This paper outlines the conceptual and empirical case for the use of IT in India’s rural development. Section 2, provides a broad discussion of the
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ITC eChoupal case Farmers in rural communities of India relied on Department of Agriculture, government, universities, insurance companies etc. for various inputs such as weather, new and scientific farming practices and insurance coverage. There was an indirect link between farmers and manufacturer via input retailers who source from wholesalers. During harvest, farmers bring these produce to Mandis bearing their own transportation cost; where beans are auctioned to the traders and agents of the
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